Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
Lauren Reed founded Nashville-based REED PR. The COVID-19 Hotline pivot that landed New York Times coverage and the agency's best year of revenue ever.
Explore how Mecca's 50-Cent Face campaign backfired when beauty TikToker exposed unrealistic usage calculations, turning affordability marketing into trust crisis.
A retrospective on the 2020 Morning Consult behavioral survey — which pandemic-era consumer shifts held up by 2026, and where the demographic signal pointed.
Next PR (formerly SSPR) is the Chicago-headquartered communications agency founded in 1978 by Steve Simon as S&S Public Relations — one of the longest-running independent PR firms in the United States. CEO Heather Kelly since 2015. 99 staff across five continents. $15M+ annual revenue.
EPR's mid-era profile of APCO Worldwide — the post-2004 independent rebuild under Margery Kraus, the 2013 Champion Brand Index from APCO Insight, the 2014/2015 CEO transition to Brad Staples, and the practice buildout that defined the firm through 2018.
Johnson and Johnson: the brand that wrote the Tylenol crisis playbook, the company now operating under the Kenvue spinoff and the multi-decade talc liability case. The pharma-primary view.
GEO is one discipline. In practice it is twelve disciplines. What wins GEO in cannabis does not win it in financial services. A practitioner reference for how the discipline shapes differently across financial services, healthcare, legal, beauty, technology, travel, real estate, retail, cannabis, alcohol, crisis, and higher ed.
A platform crisis communications case study: TripAdvisor's 2017–2019 sexual assault review policy crisis, the badge system response, and what The Guardian investigation revealed.
India Tourism Development Corporation (ITDC), the Incredible India brand, and how India's $200 billion visitor economy communicates through a multi-layer government and private-sector apparatus.
Austin & Associates has been hired as the public relations firm for Dr.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
