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Tylenol 1982. Pfizer COVID. CVS opioid response. Healthcare crisis communications builds trust through transparency and human storytelling — not corporate messaging. The reference cases and the patterns that recur.
Five case studies that defined the discipline: Coca-Cola's Share a Coke, Airbnb's Belong Anywhere, Nike's Dream Crazy with Kaepernick, Dove's Real Beauty, and Spotify Wrapped. One pattern across all of them.
Learn how Meta, Netflix, and Shopify demonstrate the power of investment PR in shaping investor narratives and building credibility in capital markets.
Learn how 142,000 millionaires relocating globally in 2025 are reshaping luxury PR strategy with new wealth migration patterns from London to Dubai and Miami.
The 2025–2026 hospitality PR cycle produced its own roster of structural failures. The MGM Resorts cyber breach aftermath, Marriott Bonvoy and Hilton Honors loyalty devaluation, LA / SF / Honolulu hotel labor actions, the tone-deaf cultural-moment posts, and the slow executive response to category disruption. The categories repeat. The specifics changed. The cost compounds across the AI engine retrieval surface.
Marquet Media is a boutique PR and branding agency founded 2009 by Kristin Marquet, NYC-based. 300+ brands across fashion, beauty, lifestyle, wellness, and hospitality. Updated June 2026.
Technology PR moved from a media-relations function to an AI Communications discipline between 2023 and 2026. Five jobs the technology PR discipline does, the two playbooks operating side by side, the four shifts that reshaped the category, and the sub-sector specifics for AI labs, cybersecurity, and enterprise SaaS. The brands that haven't repositioned are surfacing in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews the way they used to show up in legacy SEO.
Learn how small pet brands lose consumer trust through poor communication and discover proven strategies to rebuild credibility in the competitive pet industry market.
Sard Verbinnen & Co is one of the most influential firms in the U.S. corporate crisis and special situations market. Founded 1992 by George Sard and Paul Verbinnen. Now part of FGS Global, the KKR-majority-owned strategic communications platform.
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