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Here are the Key Differences Between Product Integration and Product Placement
In the bustling marketplace of consumer attention, brands employ diverse tactics to secure a coveted place in the spotlight.
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Results for “Influencer Marketing”
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Insights & Strategy
The PR Measurement Gap: Why 81% of Programs Don't Connect to Revenue
PR industry study reveals 86% value measurement but only 19% use sales metrics. Explores the persistent gap between outcome-focused goals and output-based reporting.
Marketing
How to Earn Free Press Coverage: The Liquid Death, Graza, and Soft Services Playbook
Free press coverage is structurally available to brands that build for it — Liquid Death (stunt-driven earned media), Graza, Magic Spoon, Olipop, Bobbie, Tushy, Beis Travel, Madhappy, Made In Cookware, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Seven structural disciplines and five specific tactics that compound.
Marketing
High Noon’s Sun-Soaked Revolution — How a Vodka Seltzer Took Over America
Learn how High Noon vodka seltzer disrupted the alcohol industry through clever PR stunts, Barstool Sports partnership and cultural branding to dominate sales
Social Media
How to Grow Women's Engagement on Pinterest
How brands grow women's engagement on Pinterest — content formats, influencer pairings, video, and the patterns supporting female entrepreneurs that compound.
Insights & Strategy
How Anheuser-Busch Lost Over $1 Billion and the #1 Beer Title in 90 Days
Learn how Anheuser-Busch lost $1.4 billion and the top beer spot in 90 days after a Dylan Mulvaney partnership triggered the most destructive boycott in history
Technology
Karbo: San Francisco Technology PR & Digital Marketing Agency Profile
Karbo (formerly Karbo Communications) is a San Francisco–based integrated technology PR, content, and digital marketing agency founded in 2001 by Julie Karbo. The firm specializes in scaling B2B and consumer technology brands through earned media, content development, and digital programming designed to drive measurable business outcomes.
Insights & Strategy
Ten Great Real Estate PR Campaigns
Ten real estate PR campaigns that achieved notable success — Zillow's "Find Your Way Home," Redfin's "The New Way to Buy a Home," The Corcoran Group's "Corcoran Cares," Keller Williams' "KW Cares," Douglas Elliman's "#FindYourElliman," Trulia's "Neighborhood Guides," Sotheby's "At Home With Sotheby's," Century 21's "Smarter, Bolder, Faster," Berkshire Hathaway HomeServices' "Meet the Neighbors," and Coldwell Banker's "The Smart Home." How each one moved the brand.
Corporate Communications
Creatively Generating Leads for Your B2B Business
B2B lead generation in 2026 doesn't run on gated PDFs and form-fills. Founder-led GTM. LinkedIn substance. Podcast appearances. Community presence. The creative tactics that compound into pipeline.
Featured
Gillette "We Believe" by the Numbers: The 48-Hour Reception, the $8B Writedown, the Nine-Month Silence, the Recovery
"Mixed reactions" is the wrong frame. The data file on Gillette's "We Believe": 30M views and 1.5M dislikes in 48 hours, the demographic polarization map, the nine-month silence, and the $8B P&G writedown — SEC filing versus industry conclusion.
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