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The definitive matrix of America's top social media law firms in 2026 — ranked by practice area across advertising and FTC compliance, influencer and creator economy, platform liability and Section 230, trademark and brand protection, privacy and data, employment policy, and defamation litigation.
Avis 1962, Pepsi 1975, Adidas 1986, Burger King 2003, Lyft 2012, AMD 2017, Bing 2023 — the most studied positioning play in marketing history is being #2 to a category-defining leader. The discipline, the wins, the failures, and what the AI Communications era is repeating right now.
Discover how Apple's legendary culture of control in PR and communications has become both its greatest strength and biggest vulnerability in the modern era
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
Here are 22 rules to effectively use publicity to sell e-commerce brands:.
Dosist's 2.5mg metered dose vape, clinical-white packaging, and Sleep/Calm/Bliss naming pulled cannabis into Well+Good and Goop. Wellness, not weed.
Pepsi has announced it will not be renewing its Citi Field sponsorship including the right-field Pepsi Porch. The non-renewal announcement, the Pepsi Porch positioning, the recent Mets pennant context, the portfolio rebalance positioning, and the broader strategic logic for Pepsi's sports sponsorship strategy.
Real estate and PropTech PR in 2026: the eight sub-disciplines, the press ecosystem (The Real Deal, Bisnow, Inman, CoStar, Mansion Global), and the three structural principles.
Below are 25 brands that have effectively leveraged Facebook to enhance their marketing efforts, engage with their audience, and drive business success.
20 named examples — Mayo, Cleveland Clinic, Hopkins, Kaiser, Doctor Mike, Dr. Pimple Popper, Tehrany, Hims, Ro, Lilly, Novo, MSK, NYU Langone — and the structural principle that connects them.
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