Insights & Strategy
Practical Applications of PR in Digital Marketing
In the past, PR gurus leaned on press releases, media events, and placements in print publications.
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Insights & Strategy
Mission Statement vs. Vision Statement: Similarities & Differences
Mission statements define what the organization does now. Vision statements define where it is going. The similarities, differences, and how to craft both.
PR, AI & Communications News
Breitling Marketing and PR Strategy: An In-Depth Analysis
Breitling positions itself as a high-end watchmaker with a rich heritage, emphasizing its Swiss craftsmanship, innovation, and precision. An in-depth analysis of the marketing and PR strategy behind the three-reference architecture, the Georges Kern era, and the Squad ambassador model.
Insights & Strategy
142,000 People Just Redrew the Luxury Audience Map. Most PR Firms Have Not Noticed
Learn how 142,000 millionaires relocating globally in 2025 are reshaping luxury PR strategy with new wealth migration patterns from London to Dubai and Miami.
PR Firms & Communications Agencies
Axia Public Relations: The Jacksonville PR Firm and Jason Mudd's Playbook
Axia Public Relations CEO Jason Mudd expects 2014 to be a big year for public relations (and public relations firms). He shared his 2014 public relations trends in a recent blog post on thepublicrelationsblog.com.
Healthcare
Healthcare Workforce: Keep the Nurses
Healthcare Workforce Communications is the discipline of using internal communications, employee engagement, and reputation strategy to retain nurses, physicians, and frontline healthcare staff. The playbook for hospital CEOs, health system executives, and physician group leaders rebuilding the workforce from the inside.
Travel
Tourism PR: How Destinations Build Authority and Rebuild After Crisis
Tourism PR is the discipline of building destination authority across earned media, content, influencer programs, and crisis communications. The destination playbook — with case studies from Egypt, Saudi Arabia, Portugal, Iceland, Japan, and Dubai.
Insights & Strategy
Making a Difference Through Purpose
For some attendees, it was the first step toward incorporating social responsibility into their company culture.
Retail & eCommerce
Season Ready Means AI-Ready
Holiday readiness now starts in the chatbox. What retailers must do across earned media, AI citation, and app loyalty to win the holiday quarter.
PR, AI & Communications News
How PR Responded to COVID-19: The Five Moves That Separated the Winners
The global coronavirus emergency has disrupted the operations of travel industry companies, as well as any brand with international operations.
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