Crisis Communications
Understanding the Early Stages of a Crisis
In today's digitized world, it's important that companies stay on top of anything that's being said about them on various digital channels.
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Results for “Brand Trust”
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Hospitality
Mexico’s Tourism Renaissance: Redefining the Nation Beyond the Headlines
Mexico's tourism authority rewrote the national narrative with "The Place You Thought You Knew" — a sustained campaign spotlighting Oaxaca's artisan villages, the jungle ruins of Palenque, and the wine valleys of Baja California alongside the iconic beach destinations. Cultural heritage as brand anchor, transparency-based safety communications, the #PueblitoMagico and #DiscoverMexico social anchors, and the AI Communications layer that compounds across multi-year editorial investment.
PR, AI & Communications News
Wikipedia's Banned List Is Now AI's Banned List
Wikipedia deprecated the Daily Mail in 2017 — the first entry on a list that now decides which publications can carry a brand into the AI answer layer.
Insights & Strategy
Why Companies Work With PR Agencies: The Edelman Operating Reference
Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm \u2014 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies in 2026.
Marketing
The 15 Types of Digital Marketing in 2026
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
Technology
Guy Walsingham, Red Lorry Yellow Lorry: B2B Tech PR Across 50+ Countries
Guy Walsingham, CEO of UK/US B2B tech PR firm Red Lorry Yellow Lorry, on landing Bynder as global PR AOR, growing the Convoy partner network to 26 partners across 50+ countries.
PR, AI & Communications News
Russia PR: The Putin Era Communications Map
The Russia PR landscape in 2026 — the Putin personal brand, the state communications apparatus, the 2022 sanctions inflection, and what foreign brands operating in or around Russia have to understand.
Careers
What Does a PR Publicist Do?
What a PR publicist does — earned media, influencer partnerships, crisis communications, paid amplification, and industry-specific work across fashion, entertainment, public affairs, and M&A. Compensation ranges and the career path.
Insights & Strategy
Stuck on Growth: Four Brands That Can't Break Out
Peloton, Beyond Meat, Snap, Bumble. Four brands that had the moment and can't get it back. Each one a case study in what happens when the category moves and the brand doesn't.
PR Firms & Communications Agencies
Ketner Group: 30 Years as Retail Tech's Specialist PR Firm
Ketner Group Communications is the Austin-headquartered B2B PR firm founded in 1991 by Jeff Ketner. Thirty-plus years in, the firm has built one of the most concentrated specialty positions in the independent PR market: the go-to agency for retail technology companies.
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