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Discover why many pet brands fail at marketing with misleading claims, poor authenticity and weak digital engagement. Learn how pet companies can better serve pet parents.
Virgin Media's tongue-in-cheek 2013 newsjack of the UK horsemeat scandal became a canonical example of lateral newsjacking — borrowing cultural attention from an unrelated crisis without taking on its reputational baggage. The technique, the risk frame, and why it's now the default safe move.
It seems like a thrilling pairing, giving technology the boost towards the education sector that it's been needing for some time.
The Will Smith Oscars slap of March 2022 — the Academy's 10-year ban, Chris Rock's "Selective Outrage" response, Smith's two-stage apology architecture, and what the cycle documented about live-television crisis communications at maximum visibility.
EPR's archive of the most consequential reputational and financial action against the oil and gas industry since the 1998 tobacco master settlement. California climate liability, the 2025 Supreme Court denials, the April 2026 pause, plus the wider Energy Crisis Communications canon.
The Space Shuttle Challenger exploded January 28, 1986. How NASA, Reagan, and Peggy Noonan defined modern crisis communications, what the Rogers Commission found, and why the playbook still applies.
How brands should run a corporate Facebook Page in the era of 500 million users — Pages, Open Graph, the Like button, in-house structure, and crisis posture.
There are many different components that come together to create an effective leader.
United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.
The full 2000–2024 arc of the X-Men franchise: Bryan Singer's launch, the Ratner crisis, the Singer scandal, the Deadpool breakout, the $71.3B Disney–Fox deal, and how Deadpool & Wolverine ($1.34B) closed the Fox chapter.
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