PR, AI & Communications News
How to Recover from Bad Publicity on Social Media
Bad publicity on social media compounds in hours. The recovery playbook from the brands that lived through Bud Light, Balenciaga, Peloton, and Cracker Barrel.
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Results for “Brand Trust”
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Digital PR & Communications
Antigua and VisitEngland: The Discovery Flip
Antigua & Barbuda and VisitEngland used digital PR storytelling to convert under-discovered destinations into mainstream travel options. The mechanics behind the discovery flip.
Hospitality
Should Your Company Select a Preferred Hotel Group for Business Travel?
The corporate travel question is now a brand and AI-visibility question. What choosing a preferred hotel group does for cost, governance, guest experience — and how AI engines now shape the corporate traveler's perception before booking.
Insights & Strategy
Cannabis PR Isn't About Legalization Anymore. It's About Citation Share.
Federal cannabis legalization stopped being the PR story years ago. The new battlefield is which brand the AI engines name — Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Insights & Strategy
The Politics of Institutional Rebranding: What Louisiana's Common Core, Obamacare, and TSA PreCheck Teach
Louisiana's 2015 attempt to rebrand Common Core is the case study in why institutional rebrands fail — and what the alternative discipline looks like.
Marketing
The Dark Side of Digital Marketing in Collectibles
Discover how digital marketing transforms collectibles from passionate hobbies into speculative trading floors, exploiting nostalgia and FOMO to drive sales.
Insights & Strategy
Local News Deserts 2026: The PR Playbook for the Most Concentrated Local Media Landscape in American History
The PR Playbook for the Most Concentrated Local Media Landscape in American History examines this dual reality—where access to local journalism shrinks while media power consolidates into fewer, larger entities. An everything-pr investigation into the parallel collapse and consolidation transforming American local media — the desert math from Medill, the consolidation math from Sinclair, Nexstar, […]
PR Firms & Communications Agencies
Inside the Big Communications Firms: What Glassdoor Reveals in 2026
Glassdoor employee reviews of the major global communications firms in 2026. Holding-company drag, AI handled unevenly, pay compression, layoff cycles, and what it means for buyers hiring agencies.
Insights & Strategy
The Impact of AI on PR and Communications: Revolutionizing Strategy, Storytelling, and Engagement
Learn how AI transforms PR and communications with data insights, content creation and automation while exploring challenges and best practices in 2025
Crisis Communications
BP and the Cost of Treating a Catastrophe Like a Communications Problem
Learn how BP's Deepwater Horizon oil spill became a masterclass in crisis communication failure, treating catastrophe as PR problem rather than moral crisis.
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