Defense & Defense-Tech
After 9/11: How the Defense Industry Rewired Itself
September 11, 2001 is a day most in generation Z and any older generations will never forget.
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CPG
Rethinking Consumer Tech PR: Beyond Specs, Toward Story and Substance
Learn how consumer tech PR is shifting from specs to emotional storytelling and authentic connections to build brand loyalty in the digital age.
Influencer Marketing
The Ethics of Influencer Marketing: Transparency, Trust, and What the FTC Actually Enforces
FTC enforcement, AI citation signals, and the compliance gaps inside influencer marketing in 2026. What the rules require, where brands keep breaking them, and the checklist for defensible programs.
AI Communications
ChatGPT Just Rewrote Lifestyle PR
Lifestyle PR used to be magazines, then influencers. In 2026 it's citations. The new playbook for lifestyle brands competing inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Crisis Communications
Municipal and Government PR: The Public Sector Communications Map
U.S. municipal PR spending exceeds $2B annually. Edelman, Burson, Berlin Rosen, Mercury, SKDKnickerbocker, Tusk. Municipal and government PR in 2026.
Entertainment & Media
Spotify and the Sussexes: The $20M Deal That Defined Celebrity Podcast Economics
Spotify's $20M Sussex deal collapsed in June 2023 after two podcasts in 2.5 years. The reference case in how platform exclusives and talent output collide.
Public Relations
Press Training for Remote Press Communication
The spokesperson should be trained for a variety of interview styles, including for live, down the line, and pre-recorded interviews.
Marketing
Cannabis Marketing's Trust Problem — And the Fix
Cannabis marketing keeps losing trust in five predictable places — targeting minors, glamorizing use, deceptive packaging, undermining public health, excluding affected communities. The disciplines that win the answer-engine era instead.
Crisis Communications
Defense Communications and Crisis Response: How Nations Speak Under Attack
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
PR, AI & Communications News
Gaming PR Is a Data Discipline: How Riot, Epic, Take-Two, and the Indies Use Telemetry to Steer the Story
Riot, Epic, Rockstar, Larian, Hi-Rez, Activision — how gaming built the most data-driven PR operation in any consumer category, and what the patch-notes-as-comms-artifact model means for the rest of tech communications.
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