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Results for “AI Communications”


When Digital PR Backfires—A Cautionary Tale of Failure
Learn how digital PR campaigns can backfire through 3 case studies from 2025 revealing failures in authenticity, tone-deaf messaging and content oversaturation

The Power and Perils of Consumer Publicity
Learn how consumer publicity shapes society through advertising and digital marketing, from its early roots to ethical concerns and future trends in personalized ads

A Great Public Relations Future Ahead For Hope Hicks
In March 2018 I predicted Hope Hicks had a great PR future. Eight years later: Fox Corporation EVP, Counselor to the President, hush-money trial witness, Fulbright Board appointee. The 2018 prediction, graded in 2026.

Procter & Gamble: The Corporate Communications Behind Modern Brand Management
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati operator invented modern brand management in 1931, codified the agency-of-record model, and operates one of the most-studied corporate-communications infrastructures in global business.

Pampers Dry Max: The 2010 P&G PR Crisis Revisited
The 2010 Pampers Dry Max PR crisis: how P&G handled the largest consumer-product communications case of the social-media era, what the CPSC found, and the three lessons that still generalize.

How Small Tech Startups Beat Giants on Brand
Small tech startups don't outspend incumbents. They outwork them on narrative discipline, founder visibility, and earned media that compounds into AI-search citation share. Five disciplines that actually move the business.

Social Media Education in 2026: Where the Discipline Is Actually Taught
Social media education in 2010 was a one-credit elective. In 2026 it runs across every serious communications, marketing, and journalism program — and a parallel paid-education economy now outspends most university budgets on the subject. The five anchor programs, the four-class paid economy, the three gaps most curricula still leave out, and the five domains a modern curriculum should cover.

Hot Paper Lantern: Solving Brand Challenges
Following an extensive period at Peppercomm, CEO Ed Moed started Hot Paper Lantern (HPL).

Real Estate Experts Unveil Social Media Realty Blueprint
For realtors, social media is fast replacing more traditional methods of direct marketing such as television advertising and newspaper classifieds. But while most realtors appreciate the need to embrace social media, many are struggling to do so effectively.
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