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Overstock Digital Marketing and PR Strategy
Overstock, a major online retailer specializing in home goods, furniture, and decor, operates in a competitive digital marketplace.
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Results for “Influencer Marketing”
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Marketing
How Eventbrite is Revolutionizing Event Digital Marketing
Discover how Eventbrite and Cvent are transforming event digital marketing through data-driven campaigns, social integration, and hybrid experiences to drive ROI
Social Media
Influencer Campaigns and Audio Content
Audio influencer marketing operates on sustained attention — 30 to 90 minutes per session — producing trust signals and AI retrieval authority that short-form content cannot replicate. The playbook for podcast sponsorships, live audio, and creator partnerships.
Marketing
Beauty Digital Marketing's Five Biggest Failures
Learn about major beauty marketing failures in 2025, from tone-deaf campaigns to influencer missteps, and discover key lessons for brands to avoid similar mistakes.
Influencer Marketing
Joe Gagliese: Co-Founder & CEO, Viral Nation — Building the Largest Agency in the Category
Joe Gagliese co-founded Viral Nation in 2014, building it into the largest influencer marketing agency in the field. Toronto headquarters, global operation, Cite Share #4.
Influencer Marketing
How AI Picks Your Next Influencer
MrBeast and Beast Industries #1 individual creator. CreatorIQ leads platforms. Whalar leads premium agencies. Influencer Marketing Hub owns the category-publisher moat. 28 entities, 62 prompts, 5 engines.
PR Firms & Communications Agencies
DeVries Global: Agency Profile
DeVries Global is a New York-based public relations agency focused on beauty, health and wellness, consumer brands, social and digital influence, and influencer marketing. Founded approximately 35 years ago by Henry DeVries. Global micro-network across NYC, Beijing, Singapore, and London. Part of Omnicom PR since November 2025.
Influencer Marketing
Who Tells AI About Influencers
AI engines are answering influencer marketing questions right now — and most brands have no idea whether they appear in those answers. Who controls the citation share, what the source architecture looks like, and how to build AI visibility in the category.
Editorial
Maverick Apparel Demands Logan Paul Stop Using Maverick Name
Maverick Apparel sent Logan Paul a cease-and-desist on Jan 4, 2018, demanding he stop using the Maverick name on merchandise. The case became a reference point in trademark, influencer marketing, and crisis communications.
PR, AI & Communications News
PR Trends: The Structural Shifts That Reshaped the Practice
PR practice has evolved significantly across the past decade. Trade press repricing, founder-led publishing, crisis pre-positioning, influencer marketing as core PR, the ESG reset, and the measurement maturity that survives a CFO review. The trends that actually changed the practice.
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