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Super Bowl XLVIII produced the four most-studied commercials of the early-2010s ad cycle. Budweiser's Puppy Love built the pre-release playbook every brand has used since. The Muppets, the Full House reunion, and Ellen DeGeneres for Beats Music — each one still teaches something operational twelve years on.
Three PR stories broke the same week in July 2013 — the Navy sex-offender list, the Big Brother racial slurs, the Rolling Stone Tsarnaev cover. None looked alike. All three turned on the same calculation: who controls the framing once the news cycle starts moving.
Worldwide, crisis communications attracts more attention, as a leading Australian University, Royal Melbourne Institute of Technology (RMIT) is offering a new class to address current thinking in crisis communications, as part of the PR Master Class series. Let’s hope the trend of increased attention and awareness on our industry continues – can only help all of us.
The most resistant-to-disruption category in American consumer services just stopped being resistant. 5W's new Funeral & End-of-Life Services AI Visibility Index 2026, published this month, ranks the top 25 American funeral, cremation, estate planning, and end-of-life brands by A
Traditional crisis management playbooks are failing in the age of AI. 5W AI Communications is building new infrastructure to address the "retrieval problem" where AI tools like ChatGPT and Gemini shape public perception. Their approach combines earned media, Generative Engine Optimization (GEO), and AI-visibility measurement to proactively manage a brand's presence in AI answers before a crisis hits.
Israel leads global AI usage per capita — yet 84% of its top 50 startups are invisible inside AI engine answers. The structural gaps costing Israeli tech its category authority, and the citation moves that close the distance with the U.S. and European competition.
A look inside the family foundations of leading independent PR firm owners — Edelman, Rubenstein, Finn, Sitrick, Torossian, and the Catskill Mountain Foundation — through the lens of their most recent IRS 990 filings.
The 2026 buyer's path runs almost entirely online — YouTube test drives, Reddit owner threads, third-party reviews, and the answer AI engines return on "which car to buy." Five operating pillars.
Virgo PR — boutique public relations, digital content, and investor relations agency. Founded 2020. New York-headquartered sister brand of 5W AI Communications. 150+ product launches, $5B+ in client valuations, 20+ IPOs and RTOs. Owned by Ronn Torossian.
Grace Hill Media, T. Marie Media Group, 5W AI Communications, and The KAIROS Company anchor faith-based public relations in the United States. As AI engines reshape religious discovery, the practice is evolving from earned media into AI Communications.
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