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Results for “Influencer Marketing

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 Why The Trade Desk Owns the Narrative — And Magnite Doesn't
AdTech & MarTech

Why The Trade Desk Owns the Narrative — And Magnite Doesn't

The Trade Desk and Magnite are similarly sized programmatic advertising companies, yet The Trade Desk enjoys a significantly higher market capitalization. This article explores how The Trade Desk's robust public narrative, driven by strong communications and consistent messaging, contributes to its premium valuation compared to Magnite. It examines key practices such as CEO-as-category-spokesperson, narrative discipline, primary data releases, and standards leadership claims, offering valuable lessons for the broader AdTech industry on how effective communication can influence market perception and company valuation.

EPR Editorial Team ·
Gaining New Customers
Marketing

Gaining New Customers

Customer acquisition is a process, not an outcome. Working strategies for gaining new customers — paid advertising, influencer sponsorships, referral programs, content and earned media — and the discipline that compounds.

EPR Editorial Team ·
Seven Ways Pet Brands Blow It Online
AI Visibility

Seven Ways Pet Brands Blow It Online

Seven recurring digital pet marketing failures — bad influencer matches, recall mishandling, tone-deaf seasonal campaigns, opaque ingredient claims, AI-generated content slip-ups, weak community moderation, and the pricing transparency miss that breaks pet parent trust.

Ronn Torossian ·
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