Some notable smart publicity gaming campaigns that have successfully engaged audiences in Latin America:
- Netflix’s “La Casa de Papel” (Money Heist) Interactive Game
Campaign: Netflix created an interactive online game tied to the popular series “La Casa de Papel,” where players could experience scenarios and challenges similar to those in the show. The campaign included Latin American influencers and was heavily promoted on social media platforms like Instagram and Twitter. - Guaraná Antarctica’s “The Guaraná Battle”
Campaign: Guaraná Antarctica launched an interactive online game called “The Guaraná Battle” that involved trivia questions and mini-games. The campaign was promoted across social media channels and included partnerships with popular Brazilian streamers, driving high engagement and brand visibility. - Coca-Cola’s “FIFA World Cup AR Experience”
Campaign: During the FIFA World Cup, Coca-Cola introduced an augmented reality (AR) game that allowed users to experience interactive football challenges and earn rewards. The campaign was widely promoted in Latin America, leveraging social media ads and influencer partnerships. - Pepsi’s “Pepsi Challenge” Mobile Game
Campaign: Pepsi launched a mobile game called “Pepsi Challenge” where players could complete virtual challenges related to sports and entertainment. The game was promoted through social media channels and integrated with live events and concerts across Latin America. - Samba Digital’s “Samba Run” Game
Campaign: Samba Digital created a game called “Samba Run,” which featured a character navigating through Brazilian landscapes while collecting virtual rewards. The game was integrated with social media platforms and featured interactive content to engage players. - Doritos’ “Doritos VR Arena”
Campaign: Doritos introduced a virtual reality (VR) game in partnership with major gaming events in Latin America. The VR arena allowed players to experience a Doritos-themed adventure, and the campaign was promoted through influencer collaborations and social media contests. - O Boticário’s “Beauty Quest” Mobile Game
Campaign: O Boticário, a Brazilian cosmetics brand, launched the “Beauty Quest” mobile game, where players could complete beauty-related challenges and win prizes. The campaign was promoted through social media and targeted digital ads, attracting significant engagement. - Volkswagen’s “Volkswagen Racing League”
Campaign: Volkswagen launched an online racing game called “Volkswagen Racing League,” where players could race virtual versions of Volkswagen cars. The campaign used social media influencers and gaming communities in Latin America to drive participation and excitement. - Claro’s “Claro Gaming Challenge”
Campaign: Claro, a major telecommunications provider, created the “Claro Gaming Challenge,” an online competition with various gaming challenges. The campaign was promoted through social media channels and partnerships with popular gamers in Latin America. - Jogo do Bicho’s “Virtual Carnival” Game
Campaign: The popular Brazilian game “Jogo do Bicho” developed a virtual carnival-themed game where players could participate in carnival-related mini-games and earn rewards. The campaign was promoted through social media and online gaming platforms. - Ambev’s “Brew Battle” Mobile Game
Campaign: Ambev, a major beverage company, introduced a mobile game called “Brew Battle,” where players could create and manage their own virtual brewery. The game was promoted through targeted social media ads and influencer marketing. - Pipoca’s “Popcorn Tycoon” Game
Campaign: Pipoca launched a game where users could run their own virtual popcorn business. The campaign utilized social media to engage users with interactive content and competitions, increasing brand visibility. - Lego’s “Lego Build and Win” Competition
Campaign: Lego created a “Build and Win” online competition where participants could showcase their Lego creations. The campaign was heavily promoted through social media, leveraging user-generated content and engaging with Latin American audiences. - Sundown’s “Sundown Surf” Game
Campaign: Sundown, a sunscreen brand, launched a surfing-themed mobile game where players could virtually surf and complete challenges. The campaign included influencer partnerships and social media promotions to reach Latin American consumers. - Skol’s “Skol Heroes” Game
Campaign: Skol introduced “Skol Heroes,” an online game where players could become virtual superheroes representing the Skol brand. The game was promoted through social media channels and integrated with live events and promotions. - Rappi’s “Rappi Run” Mobile Game
Campaign: Rappi, a delivery service, created a mobile game called “Rappi Run,” where players could navigate through virtual delivery challenges. The game was promoted through social media and influencer marketing, targeting Latin American users. - MercadoLibre’s “Marketplace Madness”
Campaign: MercadoLibre, an e-commerce platform, launched an online game featuring shopping challenges and rewards. The campaign leveraged social media ads and influencer partnerships to drive engagement and traffic. - Havaianas’ “Flip-Flop Fiesta” Game
Campaign: Havaianas launched a mobile game called “Flip-Flop Fiesta” where players could participate in fun, carnival-themed challenges. The campaign used social media promotions and influencer collaborations to engage with audiences. - B3’s “Trading Tycoon” Simulation Game
Campaign: B3, the Brazilian stock exchange, introduced a trading simulation game called “Trading Tycoon.” The campaign included interactive content and educational posts on social media to attract finance enthusiasts. - Cacau Show’s “Chocolate Quest” Game
Campaign: Cacau Show, a Brazilian chocolate brand, created a game where players could complete chocolate-related quests and win prizes. The campaign used social media promotions and influencer partnerships to drive participation.
These campaigns effectively utilized gaming elements to engage audiences across Latin America, incorporating interactive content, influencer partnerships, and social media promotions to create a memorable brand experience.
