Insights & Strategy
How Pet PR Got Sophisticated
Discover how pet PR has evolved beyond cute photos into sophisticated digital storytelling that builds authentic connections and communities for brands.
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Results for “5W Public Relations”
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PR, AI & Communications News
The Era of the News Feed Is Over
Zuckerberg called it in 2019. Seven years on, the feed isn't just dead at Meta — it's dead everywhere the buyer is now asking the question.
Corporate Communications
New Ford CEO Mark Fields Faces a Major PR Problem
Mark Fields takes the Ford CEO seat July 1, 2014 with the strongest operating inheritance any new Detroit Three CEO has been handed in a generation — and three unresolved communications problems waiting on his desk. Lincoln brand clarity. The China market. The cultural discipline of the Thursday BPR. The transition is the test.
Insights & Strategy
The Value of Evergreen Content for PR
Content marketers and Public Relations professionals have been talking about the importance of evergreen content in PR and marketing strategies for years.
Startups & Venture
The Crisis Playbook Every Tech Startup Should Have Locked Before Series B
A tech startup approaching Series B operates under existential exposure — security incidents, regulatory inquiries, executive departures, customer breaches. The crisis playbook every founder should have locked before the round closes: roles, decision trees, dark sites, and the 24-hour response cadence.
Crisis Communications
Getting Ahead of a Crisis: The Three Moves Prepared Companies Make
Getting Ahead of a Crisis Before it Happens.
Insights & Strategy
Cybersecurity Thought Leadership Means Authority
Cybersecurity operates under a baseline of distrust — from customers, journalists, and regulators. Why traditional thought leadership fails in this category, the three-layer model that works, and how AI engines now hold the citation record that determines who gets trusted.
Insights & Strategy
Scott Allison of Allison+Partners: The Golden Age of PR (2011 Interview)
A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
Research
The AI Platform Citation Source Index 2026: The 50 Websites AI Engines Cite Most
The 50 domains AI engines cite most in 2026 — Reddit (~40%), Wikipedia (26–48% of ChatGPT), YouTube, LinkedIn, Forbes lead. Synthesized from 680M+ citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews.
Insights & Strategy
Building Brand Loyalty: The Crucial Role of PR in the Outdoor Products Industry
Outdoor products brands build loyalty across a specific consumer arc — trip planning, gear research, community participation, repurchase. How PR structures that arc and where brands lose customers between cycles.
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Public Relations
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Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
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Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
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