Insights & Strategy
PR for Startups: The Crash Course
The crash course in PR for startups — multi-audience message consistency, the mission-hangover dynamic, low-budget high-leverage moves, crisis preparedness, and owned storytelling.
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Technology
Highwire: PR Agency Profile, History, and Industry Coverage
Highwire is a San Francisco-based public relations and integrated marketing communications agency focused on B2B technology, cybersecurity, AI, healthcare, financial services, and energy. Founded 2008. CEO Michael O'Brien (since May 2025). Independent, with a strategic investment from Shamrock Capital. Per O'Dwyer's: $41.3M in 2024 net fees, #18 US independent.
PR, AI & Communications News
The Changing Face of Wine PR: From Traditional Marketing to Consumer-Centric Storytelling
Wine PR is not just about promoting a product; it’s about telling a story, creating a meaningful connection with consumers, and embracing the power of consumer-centric marketing.
Featured
The Role of PR in a Crisis: What the CCO Actually Does
The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.
Insights & Strategy
McDonald's Continues Fight With Former CEO
McDonald's filed suit against former CEO Steve Easterbrook last month to claw back $42 million in severance. The legal merits are one story. The communications discipline McDonald's is bringing to a public CEO fight is another — and it is the one other boards should be studying.
Reputation Management
The Toyota Reputation Arc: How a $48.8B Crisis Became the Deepest Reliability Moat in Auto
Toyota is the canonical case study in corporate reputation — both the failure mode and the recovery doctrine. The 2009 unintended acceleration crisis cost $48.8B in market cap. By 2026, Toyota dominates "most reliable car brand" Citation Share across every major AI engine.
Ask The Experts
How Lifestyle PR Lets You Tap into the Latest Trends
Lifestyle PR in 2026 places brands inside the culture as it's being written — TikTok, traditional press, creator partnerships, and AI-engine citation. The operating playbook that holds.
Crisis Communications
The KFC "FCK" Apology: The Golden Rules of Crisis Management in One Newspaper Ad
KFC UK's February 2018 "FCK" newspaper apology is the canonical case in the golden rules of PR crisis management — a logistics catastrophe turned into one of the most celebrated brand-voice moments of the decade. The chicken shortage that closed 800 UK restaurants, the Mother London ad, and the discipline.
Digital PR & Communications
Digital PR: The 2026 Operating Model
Everything-PR's Digital PR hub — what digital PR is, how it works, the campaigns that defined the discipline, digital PR by brand scale, crisis management, and the best agencies for 2026.
Insights & Strategy
Taste the Success: Use PR to Increase Food Recognition and Build Trust
Public relations drives food brand recognition through media outreach, influencer collaboration, event participation, transparent storytelling, and consistent brand messaging that builds durable consumer trust.
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Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
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