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B2B digital marketing spent a decade borrowing tactics from B2C and accepting its reputation as the less creative cousin. The 2026 reset — category creation, founder-led GTM, Citation Share as the metric.
Insurance to speak human is no longer just an idea—it’s becoming a defining shift in how the industry communicates, builds trust, and delivers value. For decades, the insurance industry has hidden behind complexity. Dense policy language, faceless customer service, and a reliance on fear-based selling defined its communication strategy. It wasn’t just that insurance was […]
The PR Playbook for the Most Concentrated Local Media Landscape in American History examines this dual reality—where access to local journalism shrinks while media power consolidates into fewer, larger entities. An everything-pr investigation into the parallel collapse and consolidation transforming American local media — the desert math from Medill, the consolidation math from Sinclair, Nexstar, […]
An EPR Research excerpt from The Missing Rung Report 2026 on what community colleges and technical schools must do — now — to capture the brand and enrollment opportunity in front of them.
Geographic marketing is the discipline of targeting consumers by physical location — geofenced mobile ads, proximity push notifications, Snapchat geofilters, Waze ad units. Most campaigns fail. Burger King's Whopper Detour is the canonical success. Six failure patterns and the five disciplines the leading operators run.
AI Financial Services Marketing is transforming how banks, fintechs, and insurers engage customers-but the reality is more complex than the hype suggests.
5W's Cannabis AI Visibility Index 2026 — Curaleaf, Trulieve, GTI lead at 17.5%. 28% refusal rate, the highest of any consumer category. The original methodology.
Why most influencer campaigns fail — not the creators, the strategy. Nine named failures (Fyre Festival, Pepsi, H&M, Kylie Skin, L'Oréal, Aerie) plus the missing infrastructure, measurement, and systems thinking behind each.
Answer engines now rank celebrities by actual involvement in AI ventures rather than fame, creating winners and losers that will impact brand partnerships and deals.
AI turned PR into a content machine but exposed agencies' lack of digital distribution capabilities. Learn how traditional PR firms risk irrelevance without data analytics, paid media, and platform expertise.
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