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Microsoft's PR Renaissance
Discover how Microsoft transformed from a defensive tech giant into a trusted industry leader through strategic PR changes, authentic communication and embracing transparency.
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Marketing
Inside the Hogwarts Legacy Player-Centric PR Playbook
How Portkey Games's Hogwarts Legacy PR strategy in 2024 — in-game events, seasonal quests, creator partnerships across YouTube, Twitch, TikTok — sustained player interest past launch. The reference case for player-centric video game PR.
Marketing
Effective Steps for Content Marketing: What ConvertKit's Creator Stories Engine Demonstrated
ConvertKit founder Nathan Barry's Creator Stories series built B2B SaaS content authority on customer transparency — real revenue, real names, real distribution through creator networks. The five-step sequence.
Insights & Strategy
What’s Good PR?
Public relations is an essential piece of a company's marketing efforts, and, compared to traditional advertising, it's frequently a lot more cost-effective.
Crisis Communications
2020 Crisis PR Cases: Burger King, Oh Polly, Boeing
Three 2020 crisis communications cases — Burger King Veganuary, Oh Polly NHS, Boeing 737 MAX — and the distinct failure modes each illustrates.
PR, AI & Communications News
Four Ways Brick-and-Mortar Brands Win the Local Market
Brick-and-mortar retail is reorganizing, not dying. The four moves that win local markets — local marketing, experience design, omnichannel integration, community programming.
Marketing
Rags to Riches With Kickstarter? The Truth Behind Crowdfunding — Updated for 2026
Peak Design started with zero VC and built a Kickstarter-funded empire — $32M+ across 9 campaigns by August 2019. Kickstarter has now processed $8.5B+ across 270,000+ funded projects. The pros, the cons, the failed campaigns (Coolest Cooler), and the 2026 AI engine layer.
Marketing
Twitter Boosts Responsibility Profile by Targeting Political Bots
Twitter suspended a network of pro-Saudi accounts after the Khashoggi killing. The easy bots came down. The sophisticated networks are still running.
Insights & Strategy
PR Should Be the Last Cut from Your Corporate Budget
Your efforts can be targeted to a variety of audiences, covering more generic exposure to almost one-on-one efforts.
Beauty
K-Beauty in 2026: How COSRX, Laneige & Beauty of Joseon Won
K-Beauty's global ascent is a citation-graph story before it is a product story. How COSRX, Laneige, Beauty of Joseon, and the challenger tier built deeper AI retrieval surfaces inside U.S. engines than any non-Western consumer category.
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