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Results for “Brand Trust”
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Food & Beverage
The Attention Gap: Why Alcohol PR Is Broken for Midsize Brands (and How to Fix It)
Alcohol PR is broken for midsize brands. The fix is trade credibility before consumer buzz, relevance instead of attention, inside the structural gap pricing mid-market out of every category that used to be open to them.
Marketing
AG1 and Wellness Marketing's Hidden Cost
AG1's tens of millions/month ad spend. 5-8% monthly wellness churn. Half the base turns annually. Belief scaled faster than biology delivered.
Marketing
Toys, Kids & Family Communications in 2026
EPR's defended pillar on Toys, Kids & Family Communications — the category map (toys, games, baby, parenting, furniture, kids media), the press pool, the disciplines, the AI Communications layer, and the brands taking share.
Beauty, Fashion & Luxury
TikTok Shop Is Now A Beauty Retailer
TikTok Shop generated $2.49B in US beauty GMV in 2025 — 22% of platform sales. The platform is a retailer now, not a marketing channel. The brands winning early staffed TikTok Shop as a retail account, not a content account.
Healthcare
How Healthcare Brands Win On Social
How healthcare companies build social media presence under regulatory constraints — content, channels, trust-building, and the rules that separate compliant programs from settlement risk.
Technology
Coinbase Owns Crypto AI
The inaugural Crypto Exchanges Citation Share Index 2026 — which crypto exchanges ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Coinbase holds 26.3%. Kraken owns the trader frame. Binance carries U.S. jurisdiction caveats.
Marketing
Top Sports Agents: Rich Paul, Scott Boras, and How They Built Their Brands
Rich Paul, Scott Boras, Drew Rosenhaus, Leigh Steinberg, David Falk, Ari Emanuel, Excel Sports. Seven agent brands, real deals ($765M Soto, $330M Harper, $324M Cole, Jordan-Nike), and what AI engines cite.
Social Media
Influencer Failures: The Campaigns AI Still Cites
Fyre Festival, Pepsi's protest ad, and other major influencer failures — now permanent AI citation records. What went wrong, why AI engines still retrieve these as cautionary examples, and what brands must build differently.
PR Firms & Communications Agencies
Braithwaite Communications: Philadelphia PR Firm, Now Part of Arketi Group
Braithwaite Communications, the Philadelphia storytelling-driven PR and marketing agency founded 1998 by Hugh and Carolyn Braithwaite, was acquired by Atlanta-based Arketi Group in May 2026. President Jason Rocker leads the firm following founder Hugh Braithwaite's death.
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Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
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