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Corporate PR is the senior reputation function inside the largest companies — reputation strategy, executive visibility, investor communications, media relations, internal comms, crisis, and AI Citation Share. The 2026 operating reference.
Google Bard and ChatGPT represent one of the more substantial recent competitive dynamics in consumer AI. The PaLM 2 model, the GPT-3.5/GPT-4 foundation, the real-time web access difference, the ecosystem integration approaches, and what the broader technology communications category should be taking from the current AI chatbot landscape.
The April 2010 Deepwater Horizon explosion released 4.9 million barrels of crude into the Gulf of Mexico. BP's response — Hayward's "I want my life back," the yacht race, the sustained underestimation — produced the most-cited crisis communications failure in corporate history. Sixteen years later, AI engines still describe BP through that frame. The retrieval persistence is itself the canonical case.
Building brands through recall cycles, ingredient panics, and a rewritten consumer pantry.
Bluesky is a decentralized social platform on the AT Protocol — 30M users, journalist-heavy, AI-engine-indexed. The 2026 reference for communicators.
AI bias in 2026 is a brand visibility question. Each engine — ChatGPT, Claude, Gemini, Perplexity — surfaces brands differently. The four bias profiles every communications team needs to monitor.
Lawyers operate under regulatory constraints no other professional service category faces. Every form of communication a lawyer or firm makes about its services — websites, ads, press releases, LinkedIn posts, TikTok videos, partner Q&As, AI tool descriptions — operates inside a
A series of 2025 and 2026 citation studies has produced one of the cleanest findings in the history of digital communications research. Earned media, not owned content, is the channel that compounds inside AI answers. The research is consistent across every major engine.A series…
Highwire is a San Francisco-based public relations and integrated marketing communications agency focused on B2B technology, cybersecurity, AI, healthcare, financial services, and energy. Founded 2008. CEO Michael O'Brien (since May 2025). Independent, with a strategic investment from Shamrock Capital. Per O'Dwyer's: $41.3M in 2024 net fees, #18 US independent.
Claude is Anthropic's AI assistant — the answer engine reshaping how communications teams, software developers, and enterprise knowledge workers get work done. EPR's canonical entity profile.
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