Insights & Strategy
Improving Brand Perception by Helping Employees
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Apple”
981 matches
PR Firms & Communications Agencies
Damian Burleigh, Acuity Knowledge Partners: The Financial Services CMO View
Damian Burleigh, CRMO of Acuity Knowledge Partners, on outcome-based marketing in financial services and why PR has finally landed on every board's priority list.
Insights & Strategy
Sustainability and beauty brands
For consumers today, sustainability is important, and they are willing to switch loyalties to reduce environmental effects.
Marketing
Marketing: EPR's Coverage of Campaigns, Digital, Channels, and the Marketing Industry
With a digital marketing strategy, companies can reach more people in their target market and grow their revenue.
Technology
Using 5G Technology in Marketing Efforts
5G shifts the marketing stack to mobile-first. VR, AR, IoT, haptic and 3D holographic experiences. Wireless transfer rates that displace ISP, cable, DSL.
Higher Education Communications
Business Schools and the Climate Crisis: The Named Programs, the Real Frameworks
Business schools and business leadership programs have a big role to play in addressing the climate crisis.
Insights & Strategy
The Metaverse Bet Failed. The PR Playbook Moved to AI.
The 2022 metaverse playbook collapsed. Meta lost $58B. But the four PR principles every brand was chasing — interactive content, AI customer support, emotional bonds, real-time analytics — migrated into AI Communications. Where each bet actually landed.
Insights & Strategy
Measuring Success in Marketing
Many people believe that marketing analytics only involves measuring the effectiveness of an email marketing campaign.
Marketing
Customer segmentation in fashion marketing
Fashion buyer segmentation is no longer demographic. It is psychographic, behavioral, and AI-mediated. The six segmentation methods and why demographic-only models miss more purchases than they explain in 2026.
Marketing
Volkswagen's AR Driving Experience: The Taos, the Amazon Box, and the State of Automotive AR
Volkswagen launched one of the most innovative automotive marketing campaigns of the year this December — QR codes on one million Amazon shipping boxes that trigger a web-based AR test drive of the Taos SUV. What the campaign does, what other automakers are doing, and where automotive AR sits heading into 2022.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic