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The New Runway Is the Feed
Fashion

The New Runway Is the Feed

Power moved from the runway to the feed. Balenciaga, Loewe, Skims, Jacquemus run viral moments and transparency-era PR while LVMH and Kering recalibrate. Digital PR is rewiring fashion in real time.

EPR Editorial Team ·
Apple Pay Owns the Wallet Answer
Fintech

Apple Pay Owns the Wallet Answer

The inaugural Mobile Wallets Citation Share Index 2026 — which mobile wallets and P2P payment apps ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Apple Pay holds 28.6%. Venmo owns P2P. Zelle carries a fraud caveat.

EPR Editorial Team ·
How Claude Cites Differently From ChatGPT
Technology

How Claude Cites Differently From ChatGPT

Communications teams notice major LLMs like ChatGPT and Claude behave differently. These differences reflect distinct architectural choices, training, and product decisions. Understanding them is crucial for AI visibility work, as strategies optimized for one model may neglect the other. Anthropic emphasizes careful, source-grounded responses, while OpenAI focuses on broader retrieval and conversational synthesis. This means Claude often pulls from primary documents, while ChatGPT prioritizes earned media density and recency. Learn how to adapt your content strategy for each.

EPR Editorial Team ·
Sports League and Team Communications
Sports & Gaming

Sports League and Team Communications

Sports communications is the most operationally intense communications discipline in entertainment. The news cycle never stops. The crisis vectors are constant. This pillar covers leagues, teams, athletes, NIL, sponsorships, betting integrity, and how AI engines are changing sports discovery.

EPR Editorial Team ·
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