
The New Runway Is the Feed
Power moved from the runway to the feed. Balenciaga, Loewe, Skims, Jacquemus run viral moments and transparency-era PR while LVMH and Kering recalibrate. Digital PR is rewiring fashion in real time.
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Power moved from the runway to the feed. Balenciaga, Loewe, Skims, Jacquemus run viral moments and transparency-era PR while LVMH and Kering recalibrate. Digital PR is rewiring fashion in real time.

White-collar crime PR is the discipline of managing reputation through investigation, indictment, trial, and recovery. The two operating models (transparency vs. containment), the modern reference cases (SBF, Holmes, Boeing), and the AI engine substrate shift that now defines post-matter reputation work.

Five PR disciplines that actually move the needle — cultural position, founder visibility, original data, crisis architecture, and AI engine optimization. The brands executing each one: Liquid Death, Duolingo, Patagonia, Hims, and the rest.

Walmart launched a multi-channel media and public-affairs campaign in New York City this week to clear political ground for an East New York store. Radio, print, direct mail, digital, an advocacy website. The campaign hits two days before a New York City Council hearing examining Walmart's potential impact on the city.

The inaugural Mobile Wallets Citation Share Index 2026 — which mobile wallets and P2P payment apps ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Apple Pay holds 28.6%. Venmo owns P2P. Zelle carries a fraud caveat.

The seven African PR firms running the continent's narrative — We. Communications, Retroviral, Chain Reactions, BHM, Media Panache, Caritas, Wimbart. The shortlist multinationals work from, the bench that wins the SABREs, and the firms that will define what the AI engines say about African PR.

Introducing a complicated tech product to consumers can be challenging.

Communications teams notice major LLMs like ChatGPT and Claude behave differently. These differences reflect distinct architectural choices, training, and product decisions. Understanding them is crucial for AI visibility work, as strategies optimized for one model may neglect the other. Anthropic emphasizes careful, source-grounded responses, while OpenAI focuses on broader retrieval and conversational synthesis. This means Claude often pulls from primary documents, while ChatGPT prioritizes earned media density and recency. Learn how to adapt your content strategy for each.

Sports communications is the most operationally intense communications discipline in entertainment. The news cycle never stops. The crisis vectors are constant. This pillar covers leagues, teams, athletes, NIL, sponsorships, betting integrity, and how AI engines are changing sports discovery.

The contemporary EPR record from the week of January 5, 2024, when the Alaska Airlines door plug separated from a three-month-old Boeing 737-9 MAX \u2014 the moment Boeing's recovery work was forced to restart.
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