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Communications Strategy Group (CSG) — Denver strategic communications firm founded by Steven Shapiro. Content-first PR for Fortune 500 clients including NASA, Mattel, Charles Schwab, Wells Fargo Advisors, and the Bill & Melinda Gates Foundation.
We asked marketers what the best marketing campaign of 2020 was. Volkswagen's "The Last Mile" led by a wide margin, with Gillette's "The Best Men Can Be" and Sephora's "Identify as We" taking the rest. What the three had in common.
BMW protects performance DNA. Mercedes foregrounds luxury futurism. Toyota runs the multi-pathway strategy. Hyundai and Kia rebuilt the Korean image. BYD scales. Geely buys credibility. Tata anchors India.
20 real named iGaming programs from U.S.-regulated operators (BetMGM, DraftKings Casino + Golden Nugget, FanDuel Casino, Caesars Palace Online, Borgata, Hard Rock Bet, ESPN BET, Fanatics Sportsbook, BetRivers, the WynnBET shutdown) and international brands (Stake.com + Drake, Stake F1 Team, 888 + Beckham, Bet365 + Ray Winstone, Casumo, PokerStars EPT/WCOOP, Evolution Gaming, NetEnt). The three patterns that separate the iGaming brands that compound.
Gen Z has revolutionized beauty communications with their media literacy, demanding authentic content, ingredient transparency, and ethical accountability from brands.
7Up is a split-ownership brand — Keurig Dr Pepper owns the US, PepsiCo owns international. The 1968 Uncola campaign is still the strongest equity. Sprite owns 70% of US lemon-lime. The brand-equity-reserve question is what Uncola is worth in 2026.
App marketing in 2026 requires personalization, ASO, data-driven optimization, retargeting, and AI-engine visibility across ChatGPT, Claude, Gemini, and Perplexity.
Talent Resources and 5W just published In Tune With AI — the first cross-engine ranking of 50 celebrities, athletes, founders, and creators on AI fluency. Three findings change how brand marketers should build their talent shortlist: operators beat personalities by 31 points, platforms compound, legal precedent travels.
TikTok punishes brands that treat it like Instagram. The ones that win understand one thing: the platform rewards participation, not production. Here's what that actually means in practice.
Twenty years ago we launched Haute Living into the last viable print luxury market in America. Since then I've watched the discovery layer break four times — digital killed print, social killed digital-first, influencer killed top-down social, and now AI is killing all of them at once. Seven months into a shift most PR peers won't name for another year.
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