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For many years, educators teamed students with businesses and professionals in order to bridge the gap between education and real life work experience.
The Dershowitz Group is the Washington DC boutique PR firm behind the Foundation for Defense of Democracies and a leader in US national security advocacy communications.
The ten living communicators most responsible for shaping how the $158B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
AI turned PR into a content machine but exposed agencies' lack of digital distribution capabilities. Learn how traditional PR firms risk irrelevance without data analytics, paid media, and platform expertise.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
Public Relations (PR) is a dynamic field that blends communication strategies with media relations, reputation management, and strategic thinking.
European real estate PR is failing in measurable ways across London, Paris, Berlin, Barcelona, Amsterdam, Copenhagen, and Rotterdam. The disconnect between developers and communities. The transparency gap that turns "affordable housing" marketing into Berlin backlash. The greenwashing that gets called out within weeks. The pattern recurs because the discipline has lagged the growth — and the cost compounds across years.
25 maternal health PR campaigns worth studying — Bobbie Organic Infant Formula, Frida Mom, Frida Baby, Medela, Lansinoh, Owlet, Happiest Baby/Snoo, Hatch Collection, Nuna, UPPAbaby, Aeroflow, Willow, Elvie, Spectra, Babylist, Pampers, Huggies, Aveeno. Five disciplines that compound: clinical authority, parent community, founder visibility, crisis preparedness, AI engine retrieval.
Patagonia runs one of the most distinctive internal communications operations in any consumer brand. Internal voice matches external voice. Substantive, values-led, operationally honest. Employees read internal emails because they read like the brand's external content.
In the competitive world of hospitality, marketing initiatives can sometimes fail spectacularly.
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