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How Apple, Stanley, and Crocs Launch Products
CPG

How Apple, Stanley, and Crocs Launch Products

Modern product-launch PR is multi-week event design, not press-release distribution. Apple's iPhone keynote doctrine. Stanley's Quencher virality. Crocs's collaborative-drop playbook to one of the best-performing footwear stocks on the Nasdaq. The actual mechanics.

EPR Editorial Team ·
MMGY Global Agency – Travel PR and Marketing Expert
PR, AI & Communications News

MMGY Global Agency – Travel PR and Marketing Expert

MMGY Global — one of the largest U.S. integrated travel and tourism marketing and PR firms. Founded 1981 by Don Montague, headquartered in Kansas City with offices in New York, Orlando, Fort Myers, Washington D.C., and Madrid. CEO Clayton Reid. The Vail Summit (1997+) and the Portrait of American Travelers research series anchor the agency's category authority. Historical clients across American Express, Lufthansa, Enterprise, and state and regional DMOs.

EPR Editorial Team ·
How Food Brands Won TikTok
Social Media

How Food Brands Won TikTok

The food category is the highest-velocity vertical on TikTok. Chipotle's #GuacDance, Dunkin's Charli D'Amelio partnership, Chick-fil-A's UGC architecture, The Pink Sauce, and Crumbl's weekly menu cycle each illustrate one structural lesson. The 2026 playbook is structural — branded sound, recurring drops, always-on creators, founder visibility, crisis readiness — not tactical.

EPR Editorial Team ·
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