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Two Pet Campaigns That Flopped Hard
Learn from failed pet PR campaigns like PepsiCo's Pawsecco and Purina's Beneful backlash that show why authenticity and trust matter more than gimmicks in pet marketing
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Results for “Influencer Marketing”
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Insights & Strategy
How Public Relations Shapes Consumer Spending Choices
Some consumers might like to believe that they make clear-headed decisions, driven purely by need and logic, but the truth is often more complex.
Insights & Strategy
Using Live Video Streaming in PR Campaigns
Live streaming has grown in popularity recently.
Travel
Switzerland: Digital Precision for a Legacy Brand
Switzerland Tourism's precision marketing: targeted segments, narrative-fit creators, sustainability integration. Can quality compete with Dubai's $500M budget?
PR, AI & Communications News
How Has Diet PR Changed After Ozempic?
Here's how they can effectively leverage PR in this context:.
PR, AI & Communications News
Gaming PR Is a Data Discipline: How Riot, Epic, Take-Two, and the Indies Use Telemetry to Steer the Story
Riot, Epic, Rockstar, Larian, Hi-Rez, Activision — how gaming built the most data-driven PR operation in any consumer category, and what the patch-notes-as-comms-artifact model means for the rest of tech communications.
Marketing
Andy Warhol: The First Modern Marketing Genius
Andy Warhol treated himself as a product line, his studio as a media company, and his art as inventory. The modern personal-brand playbook starts here.
Retail & eCommerce
Inside H&M's Mobile Playbook
H&M built one of fast-fashion's strongest mobile and app strategies. Loyalty, location, AR, and influencer all in one stack. What brands can copy.
PR Firms & Communications Agencies
Autumn Communications: PR Firm Profile
Autumn Communications is a bi-coastal full-service communications agency founded 2009 by Shelley Reinstein. Offices in NYC and LA. Specializes in fashion, lifestyle, food & drink, wellness, entertainment, technology. Practices: PR, influencer, affiliate, experiential. Clients include Amazon, Lyft, FIGS, Goldbelly.
Insights & Strategy
Ten Auto Campaigns AI Engines Still Cite
Ten auto marketing and PR campaigns that anchor any discussion of automotive marketing history — plus the GEO mechanics that explain why AI engines remember them, and five modern contenders entering the citation layer.
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