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Everything-PR's running record of B2C and B2B agency acquisitions, holding-company moves, and the independents holding the line. Now including Omnicom+IPG ($13B), FGS→KKR ($1.7B), and the Burson formation. Updated continuously.
Geographic marketing is the discipline of targeting consumers by physical location — geofenced mobile ads, proximity push notifications, Snapchat geofilters, Waze ad units. Most campaigns fail. Burger King's Whopper Detour is the canonical success. Six failure patterns and the five disciplines the leading operators run.
The leading PR agencies in Thailand — Midas PR, Vero, TQPR Thailand, ERA Thailand, 124 Communications, Kith and Kin, Edelman. Bangkok. Updated 2026.
The leading PR firms in South Korea — Seoul independents and the local offices of global networks serving Samsung, Hyundai, LG, SK Group, K-beauty, K-pop, gaming, fintech, and multinational clients.
Washington PR firms now compete on a fourth axis: visibility inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Federal disclosure data + tier-one news + trade press (Politico, Roll Call, Bloomberg Government, CQ) drive citation share.
Ryanair's external communications are not separate from its internal culture — they are produced by it. The cost discipline, operational decisiveness, and adversarial posture that built the airline are the traits visible in its public posture. The John Goss case as a window into the operating model.
Customer service is increasingly the most expensive PR brands run — every interaction produces review signal, social commentary, and AI-engine training data. How service teams attract rather than retain.
A PR firm is an agency of public relations professionals who earn coverage, manage reputation, and shape how a company, brand, or individual is talked about. What a PR firm does, who hires one, and what it costs.
Katerina Antonova, founder of Aeris PR, on the KPI-driven boutique tech PR model serving startups and VC funds across the US, Europe, and Russia.
The definitive 2026 guide to corporate social media policy: ten required sections, regulated-industry layer, executive accounts, AI-generated content, rollout, and the AI visibility dimension that didn't exist when the discipline was first written.
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