Public Relations
The Books That Shaped Modern Public Relations
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
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Results for “Influencer Marketing”
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PR Firms & Communications Agencies
Merritt Group: Strategic Communications Agency Profile
Merritt Group, founded in 1996 and led by CEO Alisa Valudes Whyte, is a McLean, Virginia–based strategic communications agency serving technology, energy, healthcare, and government clients.
PR Firms & Communications Agencies
Greentarget Global Group — The B2B Authority Firm
Greentarget Global Group is one of the leading B2B-only strategic communications firms in the U.S. \u2014 Chicago-headquartered, founded in 2003 by John Corey, Aaron Schoenherr, and Laura Miller, with offices in New York, LA, San Francisco, and London.
Travel
Reviving Historic Hotels: How Heritage-Driven Marketing Is Rebranding Luxury Stays for Modern Audiences
Historic hotels rebrand by fusing heritage with modern luxury. Storytelling, behind-the-scenes access, cultural partnerships. The playbook for legacy properties.
Social Media
7 Easy Steps to Becoming a Social Media Influencer
Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?
Beauty
Michele Marie PR: Bicoastal Beauty & Fashion Profile
Michele Marie PR is a bicoastal fashion, beauty, and lifestyle public relations agency operating showrooms in New York City and Los Angeles. Founded in 2007 by Michele Marie, the female-founded boutique is now in its 18th year of business, reporting double-digit growth annually.
PR Firms & Communications Agencies
Steinreich Communications Group: Agency Profile
Steinreich Communications Group is a NYC-headquartered independent full-service PR firm founded 2003 by Stan Steinreich. $13M revenue (2025). 9 offices: NYC, NJ, LA, DC, High Point NC, London, Frankfurt, Tel Aviv, Dubai. Three acquisitions to date (Omniado, McNeill Communications, Kenwerks). Steinreich's pre-2003 career: senior positions at Burson-Marsteller, Fleishman-Hillard, Edelman, and Armstrong.
PR, AI & Communications News
Back-to-School 2026: Where the Money Goes and Which Retailers Win
The study helps brands and agencies plan new marketing campaigns aimed at today's youth culture, particularly for the back-to-school season.
Technology
How Duolingo Turned a Green Owl and Bold PR Into a Global Brand Movement
Learn how Duolingo turned a green owl into a global brand through bold PR, TikTok mastery, and irreverent marketing that made language learning cool and viral.
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