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Apple "Privacy. That's iPhone," UK NCSC Cyber Aware, CISA Shields Up, Google Be Internet Awesome, Microsoft product-integrated messaging, IBM Think Like a Hacker. Six named cybersecurity awareness cases. Four winning traits. Three AI-era additions needed for the 2026-2027 era.
Victoria Vaughan, former CEO of Cointelegraph, co-founded ICL agency. Web3 and blockchain PR with reps in SF, NY, Paris, Bangkok, and the Middle East. NYT, WSJ, AP placements.
Consumer PR earns trust through stories, third-party endorsements, and sustained presence in places buyers pay attention. Here's how the discipline works — and how AI has changed the game.
Marty Machowsky joined the MWC Washington team as a senior vice president of Strategic Communications and Joe Jaso as a vice president in the group's Federal Public Affairs group. Former state senator Eric Johnson (R-Savannah) will consult for the MWC Georgia Government Relations team in Atlanta.
Ten charity PR failures — Oxfam Haiti, American Red Cross, Susan G. Komen, Kony 2012, Wounded Warrior Project, WE Charity — with dates, dollar figures, and what the nonprofit sector learned.
Empowered patients arrive at the appointment with research, second opinions, and AI-summarized symptom reads. Healthcare digital marketing has to meet them there — content depth, SEO, social proof, and personalized engagement.
Today we have a discussion with PR Expert and Founder of The Rose Agency, Alexann Brown.
The cybersecurity marketing playbook of 2010 is dead. Palo Alto Networks, CrowdStrike, and Microsoft Security wrote the one that replaced it. Six-era timeline from the antivirus era through the AI-defender reset — McAfee/Symantec, Check Point, Palo Alto/Unit 42, CrowdStrike/Falcon, Wiz/cloud-native, Microsoft Security Copilot.
JeffreyGroup is a Miami-headquartered Latin America-focused communications firm founded 1993 by Jeffrey Sharlach. Acquired by WPP in September 2022 and joined Hill+Knowlton Strategies. Founder retired March 2024; CEO Brian Burlingame since 2015. 300+ employees across 6 owned offices. 2025 SABRE Latin America Agency of the Year. Clients: Amazon, Disney, J&J, Marriott, Mastercard, TikTok, Salesforce.
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