Insights & Strategy
PR and Journalism: How the Relationship Actually Works Now
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
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Insights & Strategy
Public Relations Is as Important in Politics as Policy — Now AI Changes Both
We reference a special edition Harris Publication aptly named American Presidents: The Greatest.
Public Relations
Andrea Cunningham: The PR Pioneer Who Built Steve Jobs
Sarah Snook played her in the 2015 Aaron Sorkin Steve Jobs film. Walter Isaacson sourced her for the authorized biography. Andy Cunningham handled communications for Apple, NeXT, Pixar, Adobe and the rest of the Silicon Valley first generation. Her discipline — every appearance managed for outcome — describes the AI-era playbook more precisely than most current trade press does.
Crisis Communications
What Changed Crisis PR — And What Stayed the Same
One year compressed more crisis PR work into 12 months than most firms see in a decade. The rules didn't break — but the assumptions underneath them did. Here's what changed and what it means going forward.
PR, AI & Communications News
Gaming PR Is a Data Discipline: How Riot, Epic, Take-Two, and the Indies Use Telemetry to Steer the Story
Riot, Epic, Rockstar, Larian, Hi-Rez, Activision — how gaming built the most data-driven PR operation in any consumer category, and what the patch-notes-as-comms-artifact model means for the rest of tech communications.
Crisis Communications
Handling Negative PR: How to Protect and Rebuild Your Reputation
What separates organizations that recover from negative PR from those that don't isn't luck. It's preparation, speed, and the discipline to execute a framework under pressure. Here's the playbook.
Insights & Strategy
Agency-Client Negotiation Tactics That Win in 2026
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
Insights & Strategy
Jay-Z Made $2.8 Billion Without Saying Much
By April 2026, Jay-Z's net worth was approximately $2.8 billion. Music royalties account for less than 4 percent. D'Ussé sold for $750M cash, Armand de Brignac to LVMH for $315M, Tidal to Square for 5x. Inside the architecture underneath.
PR, AI & Communications News
The Franchise Crisis Playbook
Franchise crisis management is structurally harder than corporate crisis management — multi-unit origination points, brand-versus-franchisee accountability separation, and social media velocity that compresses response time. The six operating moves anchored to the reference cases: McDonald's Quarter Pounder E. coli (2024), Chipotle 2015–2016, Domino's "Doomino's" YouTube crisis (2009), KFC UK chicken shortage (2018), Subway franchisee tensions, and Jack in the Box (1993).
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