Crisis Communications
Dolce & Gabbana's 2018 Shanghai Collapse
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.
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Results for “Brand Trust”
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Marketing
Technogym Marketing Strategy: The 2026 Premium-Fitness Case File
Technogym: Olympic supplier for 9 consecutive Games, ~€800M revenue, installed in Four Seasons, Aman, Mandarin Oriental, Ritz-Carlton, Rosewood. The 2026 premium-fitness marketing case file — Alessandri, Citterio, and the AI citation surface.
Marketing
How Casper, Purple, Brooklinen, and Boll & Branch Bought the Bedroom
Casper spent $423M on advertising. Purple went public on a 175M-view video. Brooklinen ran the same podcast strategy for six years. The DTC bedding category was not built on product superiority — it was built on paid media discipline.
Insights & Strategy
When Insurance Digital Marketing Fails, It Amplifies Everything Customers Already Distrust
Insurance digital marketing fails when it amplifies the distrust the industry has spent decades building. The recurring pattern: jargon-laden messaging, hidden fine print, AI bots that escalate friction, and campaigns that read as defensive PR rather than customer service.
CPG
How Sephora Beauty Insider Built Retail Loyalty
Sephora Beauty Insider is one of the more cited case studies in retail repeat-customer infrastructure. Three tiers, points that buy real products, and a substantial share of US sales driven by the program. Every retailer trying to encourage repeat shoppers should study Beauty Insider.
Financial Services
MoneyGram: Inside the $860B Remittance Industry
MoneyGram is the number-two brand in the global remittance industry by volume, operating 350,000 agent locations across 200+ countries inside an $860 billion market that has been restructured twice in a decade.
Crisis Communications
Five Bank Disasters the Bots Won't Forget
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
Hospitality
Travel Digital PR: Five Campaigns That Worked
Iceland after Eyjafjallajökull. Tourism Australia. VisitScotland #ScotlandIsNow. Marca Perú. Taxi2Airport's fare-comparison hook. Five digital PR case studies.
Gambling
The Wynn Resorts Playbook
Wynn Resorts is the only Las Vegas operator that built its brand on one founder's name and survived him. The six structural moves — founder-led architecture, property-as-marketing, high-net-worth retention, Macau regulatory exposure, crisis response, and the competitive context against Caesars, Bellagio, Venetian, Four Seasons, Aria, Resorts World, and Fontainebleau.
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