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Rubenstein PR: Richard Rubenstein's Independent NYC Boutique
Public Relations

Rubenstein PR: Richard Rubenstein's Independent NYC Boutique

Rubenstein Public Relations (RPR) is the independent New York PR firm founded by Richard Rubenstein in 2005. 20 years independent. Boutique focused on real estate, financial services, luxury consumer, technology, and corporate PR. 2024 Newsweek America's Best PR Agencies. 2025 wins: Chapter, The Giant Company. Distinct from the legacy Rubenstein firm founded by his father Howard Rubenstein.

EPR Editorial Team ·
The Personal-Life Viral Crisis Playbook: An Operational Guide for the AI Era
Crisis Communications

The Personal-Life Viral Crisis Playbook: An Operational Guide for the AI Era

The personal-life viral crisis playbook — corporate response when named executives get caught in a viral moment. The Astronomer-Coldplay kiss-cam case (July 2025) as the reference sequence, the five-phase operating framework, the expanded stakeholder map, and the AI-era disciplines (deepfake detection, ChatGPT/Claude/Perplexity narrative monitoring, GEO for crisis recovery, AI-augmented harassment response) separating the modern playbook from pre-2023 versions.

EPR Editorial Team ·
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