Features

Amazon continues hiring blitz

Amazon Set to Build its Own Rainforest

Amazon plans to bring the jungle to its employees in the form of a greenhouse, open only to employees in downtown Seattle. The project will become home to thousands of plants, including several endangered species. Inside, Amazon plans to build tree-houses, connected by suspension bridges, which employees can use and

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Building a PR Bridge

Building a PR Bridge

When you build a bridge in an area considered to be protected by an act of Congress, it takes another act of Congress to begin the process. But sometimes that’s necessary when the existing one is more than 80-years-old and could fail in the not too distant future. If the

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Rebranding a City: Sheffield’s Outdoor Adventure

Rebranding a City: Sheffield’s Outdoor Adventure

Last October, Sheffield’s council gave the city a new name and face, by rebranding it as The Outdoor City. The council hoped to market the city’s scenic routes and local activities to outdoor lovers, adventure travelers, and businesses that specialize in this niche. Since then, the return on that investment

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Western Nations Struggling to Sell Citizens on Security

Western Nations Struggling to Sell Citizens on Security

After yet another very public attack in France, Western governments are scrambling to convince their citizens they are safe, and everything is under control. Even as combined military forces continue to barrage ISIS in Syria and Iraq, civilians at home have been terrorized by a string of very public mass

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Hoosick Falls Mirrors Flint Water Crisis Scandal

In 2015, the Flint water crisis created serious health concerns in Michigan, while also creating a huge public relations scandal for Governor Rick Snyder. The public chastised Snyder for taking too long to act, while also accusing the governor of knowing all along the water supply was contaminated.

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pr news

Dukas Linden, Threepipe, and FleishmanHillard PR News

Dukas Linden PR Expands into Asia, Continental Europe, and the U.K. Dukas Linden PR was founded in 2002, and is headquartered in New York City with an additional office in Los Angeles. They recently announced expansion into foreign markets including Asia, the U.K., and continental Europe by signing an exclusive

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marketing strategy - ronn torossian

Marketing Happiness to the Masses

After witnessing the rise of content marketing, digital PR, and integrated PR, marketing and public relations professionals recently turned to a new strategy to reach their target market. These experts and brands they work for plan to capitalize on marketing happiness to the masses. Brands believe that by associating the

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General Mills: America’s Favorite Household Name

General Mills: America’s Favorite Household Name

The ultimate aim of any brand is to become a household name. Over the years, some of the brands that have reached this status include Coca-Cola, Johnson & Johnson, and General Mills. While many people may not consider General Mills a household name, the company crafted many brands which are.

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Sports PR: Top Sports Public Relations Firms

There are sports PR firms which exclusively work with the athletes or their teams, and there are other PR firms that tend to prefer working with the corporations which are connected to the sports industry. Additionally, there are also sports PR firms that work on connecting the right athletes with

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