With one goal and one focus, it’s easy to narrowly define Firecracker PR, a Brea, California PR firm. Firecracker PR defines its PR goal in four simple words, “to get you known.” The firm’s one stated focus is to scale awareness of its clients as quickly as possible.
To achieve success in both, they employ a five-step process which they call “Ignites.” It begins with promotion, followed by thought leadership, source filing, and content marketing. By employing Ignite, Firecracker PR says it has helped dozens of unknown companies become well known quickly.
Firecracker PR’s strengths are in raising the awareness of clients within the media to do feature stories and lining up live interviews on television, radio and podcasts. To heighten visibility, the firm also counsels and helps clients apply for and win industry awards, and to increase awareness and brand reputation, Firecracker PR stacks the first page of Google with client stories.
One client who heaped a lot of praise on Firecracker PR is Anthony Gentile, the founder and a partner at 451 Media Group, a New York-based technology-focused intellectual property, development and entertainment firm. Gentile said they had talked with and worked with large and boutique PR firms in the past but what made Firecracker PR stand out was that they delivered what they said they would in “an astonishing tight timeline.”
Another highly-satisfied client was Simulation Studios, a business simulation leadership and development tech company. Its’ EVP of Corporate Learning, William Hall, praised Firecracker PR for landing the company high profile articles in several major publications like Business Insider and Entrepreneur.com, plus a radio interview within just a few months. Hall added that the Business Insider piece alone increased their web visits by more than 900%.
In addition to its signature program, Ignite, Firecracker PR also offers a wide range of other services important to a brand’s success. They include PR strategy and messaging, press releases, ghostwriting articles on thought leadership, target list research, identity and formation, event and trade show support, consulting and creation for Wikipedia, media training, online reputation management, social media, content marketing, and search engine marketing integration, and analyst relations and engagement.
Established in 2004, Firecracker PR started off as a digital relations agency. The company then added content marketing, search engine marketing, and social media shortly afterwards. Its clients range from startups to Fortune 1000 companies globally. The firm was named “2016 Top PR Firm” by Clutch.co. Its founder and managing partner, Edward Yang, is also author of “Rep-Gold: A Step-by-Step Guide to Successfully Repair & Build Your Online Reputation” which was released last November.
Since it was founded, Firecracker PR has grown to serve clients in numerous industries. They include B2B technology, software-as-a-service (SaaS), healthcare, artificial intelligence, service providers, cybersecurity, mobile apps. consumer technology, and consumer goods and services. Some of the firm’s clients are household names. Among them are Boeing, Fujitsu, Baylor University, Suffolk University, TP-Link, D-Link, the American Heart Association, and SRI International to name a few.
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