Florida DEO, Unique abilities Marketing and Outreach Program

Purpose

During the first two years of operation, the marketing and outreach goal focused primarily on promotion and statewide awareness of the program. In the third year, DEO is seeking the services of a marketing and communications firm to increase the actual number of business entities that become Florida Unique Abilities Partners. Continued statewide marketing of the program through various communication forums and outreach opportunities is required as well to ensure ongoing program recognition and awareness within both the business and community levels.

Background

The State of Florida is committed to supporting its diverse business industry and population through ensuring participation by minority, women, and veteran-owned business enterprises in the economic life of the state. The State of Florida Mentor Protégé Program connects minority, women, and veteran-owned business enterprises with private corporations for business development mentoring. We strongly encourage firms doing business with the State of Florida to consider this initiative. For more information on the Mentor Protégé Program, please contact the Office of Supplier Diversity at (850) 487-0915 or osdinfo@dms.myflorida.com.

Scope of Work

• Contractor will develop a project plan and project schedule to continue statewide public awareness and outreach of the Florida Unique Abilities Partner Program with a priority emphasis on increasing the number of business entities that actually become partners, as specified in Section C.5. The Project Plan must include anticipated outreach materials needed to promote the program, a plan for direct outreach to individual business entities statewide, and anticipated conversions from prospects to Florida Unique Abilities Program Partners.
• The Contractor shall be responsible for the development and design of all the creative elements included in the outreach plans. All creative designs will be subject to final approval by DEO.

The final creative elements shall be provided to DEO in industry standard formats. All creative designs and elements shall become the property of DEO.

• Contractor will conduct direct outreach to business entities statewide to promote the Florida Unique Abilities Partner Program, as approved in Project Plan. This includes developing prospective lists and cold calling. Target Outreach should include anticipated conversions from prospects to Florida Unique Abilities Program

Due Date

September 4th

Contact

Tamara Harrington/Vincent McKenzie

Purchasing Analyst/Property and Procurement Manager

107 East Madison Street, B-047 Tallahassee, Florida 32399

(850) 245-7464/245-7463

Tamara.Harrington@deo.myflorida.com

Vincent.McKenzie@deo.myflorida.com

Florida PR firms include Zimmerman PR.