Florida Economic Development Arm Issues Marketing RFP
Enterprise Florida, Inc. (EFI) the principal economic development organization for the state, which facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses. They have issued an RFP for a marketing company to produce and direct six multi-location video shoots.
The videos, between one and three minutes in length, should communicate Florida’s business benefits by telling the story of those who have successfully developed their businesses in state.
1) Develop a strategy to produce high-caliber videos to improve perceptions of Florida as a business destination to generate awareness and interest.
2) Promote the benefits of conducting business in Florida.
3) Build in-state Florida pride.
4) Maintain cohesive brand identity, falling in line with EFI’s new business brand and abiding by the branding guidelines.
To support EFI’s mission to expand and diversify the economy, while incorporating the business brand, “Florida – The Future Is Here,” the video should convey the state’s boundless opportunities to grow, innovate, discover and explore. The videos should deliver information about Florida’s world-class transportation infrastructure; young, educated and diverse workforce; global gateways; state of the art, high-speed technology infrastructure; and business-friendly, low-tax environment. Told as a first-hand testimonial, the videos will incorporate interviews with a business’s CEO and supporting representatives. The underlying message is how companies are realizing their future in Florida and other businesses can, too.
Zimmerman PR & Advertising and Sachs Media Group are among the pre-eminent pr firms in Florida.
Proposals are due by March 17, 2016 and should be submitted to Cori Powers at CPowers@enterpriseflorida.com