Flowers Communications Group: Agency Profile
Headquartered in Chicago, the Flowers Communications Group’s (FCG) offers unmatched public relations, integrated marketing, and social media services that reach target audiences and achieve client objectives.
Founded by Michelle Flowers Welch—a visionary and award-winning expert in multicultural communication—, FCG has grown into an award-winning agency. Thanks to the agency’s core valves, supporting the development of next-generation communication pros is an innate aspect of the brand.
To note: the agency’s core valves have seen two young professionals receive high honors—namely, the 2019 PRSA Chicago Young Professional of the Year and featuring on the Publicity Club of Chicago’s 30 Under 30.
FCG’s client list includes some notable brands and entities. These brands include Federal Home Loan Bank of Chicago, the City of Chicago, Illinois Lottery, American Honda, Chicago Park District, the Brown-Forman Corporation, Illinois Department of Transportation, Ombudsman Educational Services, and The Black McDonald’s Operators Association of Chicago and Northwest Indiana.
Showcasing unmatched expertise in the diversity and inclusivity space, FCG received some notable awards for several winning campaigns that it rolled out. These awards are as follows:
#1. PRnews’ Agency Elite Winner—Branding category
Teaming up with the Federal Home Loan Bank of Chicago, FCG developed a branding campaign dubbed “BE BOLD & INSPIRE,” a rallying call for employees to be bold and inspire key changes that would result in a diverse and inclusive work environment.
Engaging multiple designers, FCG developed award-winning concepts that incorporated varied cultural, ethnic, and generational backgrounds, curating effective copy and designs for the “BE BOLD & INSPIRE” brand family.
#2. Gold Bulldog Award—Diversity/Inclusion Campaign
FCG received a Gold Bulldog award for its excellence in diversity and inclusion. Being the only PR award program adjudged by journalists, the Gold Bulldog award celebrated FCG’s “BE BOLD & INSPIRE” campaign for being among the best in PR and corporate communications.
#3. Other Awards
FCG also won numerous awards for employing bold, authentic, and creative programs that bridge the gap between multicultural consumers and iconic brands. With FCG’s campaigns tailored to reach African American, Asian, and Hispanic consumers, who have a buying power that’s close to $3.2 trillion, the agency’s multicultural prowess enabled brands to reach poorly targeted markets in the 2019 awards. The awards include:
PRSA Award of Excellence Winners
Working with Jack Daniel’s during their 2018 national whisky sour day, consumers experience an unmatched cocktail to celebrate the day while earning the brand the much-needed publicity.