Frederick County Chamber of Commerce Issues RFP For Rebranding
Purpose:
The Frederick County Chamber of Commerce is ready to make a change to a vibrant and contemporary brand that represents our organization, the growing Frederick County business community and positions us for the future of commerce in our area. We seek proposals for the creative development of new logo, style guide, business cards, letterhead and envelopes. The Chamber’s intent is to contract with a firm whose capabilities will perpetuate the Chamber’s current brand identity, engage more business people in Chamber programs, and strengthen the Chamber’s voice, and increase member recruitment and retention.
Background:
The Frederick Chamber connects businesses and community through leadership, advocacy, and education. The Frederick Chamber is the trusted leader for business in our vibrant community. We promote economic vitality by advocating for business in Frederick County and by bringing together the right people to solve common problems. We measure the effectiveness of our mission by continually growing membership, retaining dedicated members, providing well-planned programming, and ensuring sound fiscal stewardship
Scope of Work:
The agency/contractor is responsible for furnishing all labor, materials, tools, equipment, and methods required to interpret provided data and prepare an effective brand standard.
The process will include three phases with specific milestones and deliverables identified at the end of each phase.
Discovery Phase – Meet with the Chamber staff, discuss vision and direction for organization going forward, inventory and assess previous materials.
Development Phase – Develop new Chamber brand. Deliverables to include:
- new logo
- style guide
- business cards
- letterhead
- envelopes
Execution Phase – Assist Chamber staff in recommended rollout of new branding.
RESPONSIBILITIES
Agency will establish a work plan and schedule to ensure timely completion of each phase of the project. The schedule shall be prepared by the contractor and submitted and discussed with Chamber staff before a final schedule can be approved. Regular meetings, updates, and phone calls and emails with the project team are essential for ongoing communications. The agency will be responsible for reviewing existing research and materials related to business and economic development in Frederick County, including general information, images, and past and current research related to Chamber of Commerce business.
Due Date:
August 31st
Address:
ecromwell@frederickchamber.org
Agencies to consider for this assignment include Walker Sands and Shift Communications.
