Founded in 1976 and based in Norway, Iowa, Frontier Co-op offers a full line of products for holistic living under the Frontier Co-op, Simply Organic, and Aura Cacia brands. Products include culinary herbs, spices, and baking flavors; bulk herbs and spices; and aromatherapy products — with a wide selection of organics. We provide consumers with the highest-quality products while supporting and promoting social and environmental responsibility. Find out more about Frontier Co-op at www.frontiercoop.com.
ABOUT SIMPLY ORGANIC
Simply Organic, an all-organic brand from Frontier Co-op, offers an extensive and growing selection of certified organic spices, seasonings, and baking flavors. Through the Simply Organic Giving Fund, we help organizations across the United States and Canada to nourish the millions of food insecure in our communities by supporting organizations that provide access to healthy, organic food options. Find out more about Simply Organic at www.simplyorganic.com.
Frontier Co-op and Simply Organic are seeking public relations services in support of key marketing initiatives from September 1, 2019, to June 30, 2020. Proposals should include the development of an outline for a comprehensive influencer/media outreach strategy for both brands. Each is introducing new brand positioning with the launch of year-long brand campaigns in the fall of 2019.
The proposed media relations strategy
should achieve the following goals:
Drive awareness and consideration of new Frontier Co-op and Simply Organic products (see Appendix C), by gaining placements with media outlets that reach our target demographic including traditional print media, digital media and earned influencers.
Raise awareness of the Frontier Co-op and Simply Organic brands and positioning by gaining placements during peak seasonal timeframes with media outlets that reach our target demographic, including traditional print media, digital media and earned influencers.
Build relationships with
appropriate influencers (traditional media and digital
The proposal should be based
on a budget of approximately $48K TO $90K
per year. The
deadline for submitting this proposal is
September 1, 2019.
Address the proposal to:
Senior Director of Marketing Engagement 3021 78th Street