Ft. Lauderdale Visitors Bureau Seeks Brazilian PR Firm
Broward County and the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) seek a representation firm to further promote GFLCVB’s presence in the Brazil market. Representation firm to plan, coordinate and execute all agreed upon sales, marketing and public relations activities in market. Firm to attend all approved trades shows, sales missions and seminars on behalf of the GFLCVB. Firm to provide monthly reports detailing all activity and expenses on form provided by CVB (sample provided herein). The desired location for the Consultant’s firm is in Sao Paulo, Brazil as it’s the most densely populated area and has the highest concentration of potential customers.
Background:
The Greater Fort Lauderdale Convention & Visitors Bureau knows how to make a meeting planner shine. You’ll appreciate the unparalleled attention from our award-winning Sunsational Service team. With the 600,000 sq. ft. Gold LEED Certified Broward County Convention Center, you’ll enjoy high-tech meeting and exhibit space as well as five-star food service, an Internet café and elegant banquet rooms.
Scope of Work:
Consultant responsibilities include the following:
Promotions / Direct Sales / Consumer
a) Establish dedicated phone line for GFL inquiries (ongoing daily)
b) Fulfillment of brochure requests via phone or mail (ongoing daily)
c) Sales call effort to Tour Operators and Travel Agencies (ongoing monthly)
d) Representation and/or assistance at key travel industry events (ongoing monthly)
e) Implement and coordinate promotional opportunities during Sales Missions, tradeshows and media events to showcase its products. (ongoing monthly)
f) Coordinate promotional giveaways with top consumer outlets (whether print or broadcast) when opportunity arises. (ongoing monthly)
g) Report any competitive strategies and efforts that may be taking place in either market (trade or consumer direct). (ongoing monthly)
h) Be responsible for in-market sales and market-development, including informing GFLCVB of any competitive activities. (ongoing monthly)
i) Be responsible for conducting extensive face-to face training throughout the market. (ongoing monthly)
j) Be responsible for consistently ensuring that training presentations are maintained up-to-date and are consistent with industry standards. (ongoing monthly)
k) Create and maintain regular visits to establish solid working relations with travel agents, airlines, tour operators, meeting professionals, and call centers. (ongoing monthly)
l) Coordinate trade marketing activities in consultation with designated GFLCVB headquarters staff liaison. (ongoing monthly)
m) Coordinate promotions with airlines, tour operators, and other companies. (ongoing monthly)
n) Initiate familiarization trips (fam trips) for selected tour operators, travel agents, and trade media. (ongoing quarterly)
o) Provide professional advice in response to inquiries from tour operators, travel agents, meeting professionals, and incentive travel packagers. (ongoing daily)
p) Provide assistance and support to the Broward County Aviation Department (Fort Lauderdale/Hollywood International Airport), and Port Everglades as directed by the Contract Administrator. (ongoing monthly)
q) Determine return on investment on all programs including trade show, training seminars, and communication (public relations activities) that meet GFLCVB’s established goals. (ongoing monthly)
r) Maintain GFLCVB Customer Relationship Management (“CRM”) database of tour operators, airline contacts, and local embassy contacts. (ongoing monthly)
s) Ensure local destination partners are kept informed of GFLCVB activities. (ongoing daily)
t) Assist in development and maintenance of online training, digital assets, and similar programs, as directed by GFLCVB. (ongoing monthly)
u) Liaise with local fulfillment provider; required to also have the capability of keeping a small supply of GFLCVB collateral materials in office. (ongoing monthly)
v) Attend trade and media events on behalf of GFLCVB, as requested.
Marketing
a) Plan, coordinate and execute marketing programs and activities (ongoing monthly)
b) Introduce and strengthen relationships with influential buyers and implement actions to focus attention on Greater Fort Lauderdale and its products. (ongoing daily)
c) Develop, coordinate and support programs such as trade shows, sales calls, travel agent seminars, and other promotional events in keeping with GFLCVBs marketing plan (ongoing monthly)
d) Develop, control and monitor budgets for individual programs and functions and monitor expenses for adherence to budget. (ongoing monthly)
e) Translations of material as needed.
f) Provide assistance and support to consumer advertising campaigns. (ongoing monthly)
g) Provide recommendations for content on GFLCVB’s consumer and travel trade Web sites under the direction of staff liaison. (ongoing monthly)
h) Ensure all GFLCVB activities comply with Brand Standards (as provided by GFLCVB advertising agency) and quality levels.
i) Assist in developing yearly marketing plan and budget (Annual).
j) Ensure budgets are met and reported. (monthly)
Public Relations
a) Create and distribute ongoing press releases. (ongoing monthly)
b) Develop or strengthen positive news media coverage that encourages interest and awareness in the target market. (ongoing monthly)
c) Plan and coordinate media events & activities. (ongoing monthly)
d) Identify, establish and maintain relationships (ongoing daily)
e) Target social media outlets and travel blogs to obtain coverage. (ongoing monthly)
f) Translate press releases issued by GFLCVB for distribution to media. (ongoing monthly)
g) Respond to media requests. (ongoing daily)
h) Work in tandem with the GFLCVB public relations department to implement activities, as needed.
i) Develop and maintain target travel trade media list. (ongoing monthly)
j) Generate coverage in target trade media for mutually agreed upon campaigns/messaging.
k) Screen all travel trade journalist visit requests and work with the GFLCVB publicity team to develop the appropriate itinerary for visiting travel trade journalists. (ongoing monthly)
l) Provide information in response to travel trade journalist inquiries. (ongoing daily)
m) Establish and maintain good relations with target travel trade media on behalf of GFLCVB. (ongoing daily)
n) Participate in regular series of ongoing communication, as needed by market (i.e., regular calls, status reports, etc.). (ongoing monthly)
Measurements & Performance
a) Meet established goals for increase in visitation and meet or exceed all metrics outlined in the yearly budgeted scope of work.
b) Provide written reports to by the last day of each month using form provided by GFLCVB and a year-end report to include status of projects, market trend information, clip tracking reports, and results of program.
c) Acquire G visitation data from key tour operators accounts in market.
d) Provide leads and contacts generated through trade activities to GFLCVB.
e) Perform, on a monthly basis, a targeted number of sales calls to key accounts, tour operators, airlines, and retail agents.
f) Provide detailed records of expenditures, appropriate invoices, and verification of exchange rates for proper reimbursement, as detailed in GFLCVB’s procurement Travel/Entertainment policy.
g) Participate in monthly global calls, country calls, and trade bi-monthly calls
Due Date:
September 17th
Address:
Broward County Purchasing Division
115 South Andrews Avenue, Room 212
Fort Lauderdale, FL 33301
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