With the COVID-19 pandemic spreading across the world, many bricks-and-mortar businesses have had to rethink and reorganize the way they used to work, whether this is from allowing their employees to work from home and holding virtual meetings, to working all throughout the night to keep track of deadlines. However, while plenty of businesses are seeing a loss in revenue during this time of crisis, plenty of poker brands have been noticing a rise in their customer activity, both with their poker as well as other casino services. Although many events worldwide have been canceled or suspended, people’s lives are still going on, even if they are behind closed doors.
Plenty of people are also afraid of the potential economic outcomes from this situation while being stuck at home. This is why many poker brands have been offering ways on how to gamble safely as well as preventing any possible gambling-related harm to their customers. The best way for poker brands to stand out from the crowd and to really shine is to offer all of their customers ways where they can still feel a sense of normalcy – even if it’s just online. While live poker has ground to a halt in casinos all around the world, more people than ever are turning to the internet as a way to entertain or even socialize.
Perhaps this could be the perfect time for poker to align itself with big sports, as the room for debating whether it’s a sport or not is growing smaller, while the opportunities for marketing are growing bigger.
More Online Events
Many poker brands which offered online services already had a large number of online events available to all of their consumers. However, with the increase in internet usage, brands should start offering even more events, or even online series that guarantee big prizes to the winners – online. Setting everything up is relatively easy, and all that will be left is to share those events with the audience.
Broadcast Online Events for Fans
With sporting events all around the globe being postponed or completely canceled, it’s easy for sports fans to go a bit stir crazy during this time. As an alternative to watching people run on the field, poker brands can offer broadcasting packages to sports fans. Brands can be sure that large online crowds are going to gather to follow poker events where stars will be playing. Not only will more people get involved in poker, but this is a chance to break into the mainstream media networks.
Betting on Events
Not only are there a lot of sports fans stuck at home with little to do, but they also have little to watch, when it comes to their favorite hobby. That’s especially true for anyone that is a fan of betting on their favorite sports player or team during the season. As an excellent alternative, poker brands can offer sports fans the chance to bet on some of the events and the players that will be participating in them.
Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals.
Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions.
Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR.
Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller.
A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities