This has been a tumultuous year for everyone around the world. As economies are slowly starting to reopen, brands and corporations need strong PR campaigns to be sure they’ll have strong positive exposure to target audiences that will generate new business and new leads.
While some might miss the connection between public relations and general publicity with customer conversion, businesses and their owners featured in news outlets, blogs or podcasts are a lot more likely to be seen as influential in their industries and get more eyes on them in general.
There’s bound to be some natural business growth through public relations; however, businesses should always reinforce their credibility by adding any media mentioned to talks, proposals, and pitches.
There is no way that a business can generate new leads if they aren’t promoting themselves because no one will buy a product or a service from a business they never hear about. This is why businesses should take the time and make sure audiences are familiar with the brand and build credibility within the industry.
This is best done with regular coverage in media outlets, and after a few published pieces, there are going to be more sales and business inquiries. Simply being featured in the media or giving a talk is enough to start building a reputation, and these are some of the proven tactics that many brands and corporations are frequently using to reach new audiences.
Organized Website Content
The public, as well as other competitors, find it to be a lot more convincing when a business has a ‘Press’ section on their website, to let every visitor know about all of the work that the business has been doing as well as its capabilities, through a variety of articles, interviews and other types of media coverage.
This is also a much better way to promote a business than the generic promotional website copy. Reading an interview with a journalist is a lot more interesting and valuable and can create a lot more trust. Additionally, businesses can also track which type of coverage draws the highest number of clicks from visitors.
Further Business Development
Businesses can also grab anyone’s attention when they talk about all of the places where they have been featured – whether it was an interview or a story, or simply an appearance on a podcast, mentioning all appearances are a great way to generate even more leads. Additionally, this is also a great way to start conversations both on social media platforms with the target audience, as well as other companies the can further develop the business.
Aside from simply talking about all of the media features, businesses should also be tagging everyone relevant to the post, such as other companies, news outlets, conferences, reporters, and organizations, to end up reaching even more people.