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Getting Audiences to Watch Entire Videos

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Keeping customers engaged with YouTube videos can be a challenge, but it’s essential to ensure they watch all the content to the end. There are some strategies that can help companies keep their viewers interested and watching until the very end.

Hook

The best starting point is with a strong hook. The first few seconds are crucial in capturing the attention of the viewers. Companies should make sure the introduction is exciting and engaging, with a strong hook that will keep their attention. They can consider asking a question, making a bold statement, or telling a story that’s relevant to the company’s content.

Concise

Attention spans are getting shorter, so companies need to keep their videos short and to the point. Companies should aim for videos that are between 2-5 minutes in length, as this is the sweet spot for keeping viewers engaged. If the business needs to cover more information, it should consider breaking it up into several shorter videos.

Visuals

People are more likely to watch a video that is visually appealing. Making use of high-quality graphics, animations, and images can keep the audience engaged and interested.

Content

Companies should use interesting and relevant content. The content needs to be relevant and interesting to the target audience. Doing research on the target audience and what kind of content they are interested in is key. Make sure the content is well-researched, informative, and provides value to the target audience.

Engagement

Encourage the viewers to interact with the video content by asking them to like, comment, or share. Responding to comments and questions shows that the company values its audience and cares about their feedback.

Call to action (CTA)

A call-to-action (CTA) is a request to perform an action, like visiting the company’s website or subscribing to the channel. Companies can make sure they include a clear and compelling CTA at the end of the videos to encourage the viewers to take action.

Consistency 

Consistency is key for keeping the viewers engaged. Businesses should make sure all the videos follow a similar format and style, with a consistent tone and branding. This will make it easier for the viewers to recognize the company’s videos and keep coming back for more. Consistency is also important with the posting schedule. It’s important to keep the target audience engaged by posting new videos on a regular basis.

Optimization

Companies can optimize their videos for search engines. Optimizing video content for search engines like Google and YouTube can help businesses reach a wider audience. That includes keywords that are relevant to the content. It also means ensuring that the video title, description, and tags are accurate and descriptive.

Endings

End screens are a great way to keep the viewers engaged after they finish watching the video content. Companies can use them to promote other related videos, their website, or their social media channels.

Ronn Torossian founded 5WPR, a leading PR agency.

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Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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