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The Global Citation Share Index 2026: Every Live Study

EPR Editorial TeamEPR Editorial Team7 min read
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Global Brand Visibility Indexes 2026: Five Modeled Indexes Measuring AI Citation Share

Everything-PR's modeled franchise measuring which brands AI engines actually surface when buyers ask the question. Thirty-plus indexes live across country, sector, and category verticals. Five engines: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews.

The Global Citation Share Index is Everything-PR's franchise of modeled rankings measuring AI Citation Share — the share of answers a brand owns inside the five major AI engines when buyers ask commercial, informational, comparison, and recommendation questions. Thirty-plus indexes are now live. New indexes launch on a rolling cadence. Existing indexes refresh quarterly.

Directories tell you who the agencies are. Indexes tell you which brands own the answer.
What this franchise is, and what it isn't. The Global Citation Share Indexes are not revenue rankings, market-cap rankings, or consumer-awareness surveys. They are visibility models measuring which brands AI engines surface in answers to buyer-intent prompts. They are directional, modeled, and reproducible against the same frozen prompt set and measurement window.

Why AI Citation Share matters

More than a third of consumers now begin product research with AI, not Google. The chatbox is the new shelf. When buyers ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews for "the best X" or "the top Y," the brands that surface in the answer get the shortlist. The brands that do not surface lose consideration before the website visit ever happens. Citation share is not a marketing metric. It is a pipeline metric. The KPI framework is in Citation Share Is the New KPI. The scoring formula is in How to Score Citation Share: The 5-Component Formula.

The full roster: 30+ live indexes

Grouped by cluster. Each links to the live study.

Financial Services & Capital Markets

Index#1Link
Big Banks Citation Share Index 2026JPMorganRead →
Banking Citation Share Index 2026 (Edition 1)JPMorgan Chase (88.9)Read →
Asset Managers Citation Share Index 2026BlackRockRead →
Financial Advisors Citation Share ReportSee reportRead →
Corporate Card & Treasury Citation Share Index 2026Brex/Ramp/Mercury (62.8%)Read →

Healthcare, Pharma & Life Sciences

Index#1Link
Healthcare Citation Share Index 2026Mayo Clinic (9.4)Read →
Hospitals & Health Systems Citation Share ReportSee reportRead →

Consumer, Beauty, Retail & CPG

Index#1Link
Beauty Citation Share Index 2026CeraVeRead →
Black-Owned Beauty Citation Share Index 2026See indexRead →
Fashion Citation Share Index 2026ChanelRead →
CPG Citation Share Index 2026P&GRead →
Retail Citation Share Index 2026WalmartRead →
Restaurants Citation Share Index 2026The French LaundryRead →
5WPR Research: Top 25 US Restaurant ChainsMcDonald'sRead →

Technology, SaaS & AI Infrastructure

Index#1Link
Tech & B2B SaaS Citation Share StudySee studyRead →
Hardware AI Citation Share Index 2026NvidiaRead →
AI Labs Citation Share Index 2026OpenAI (scale)Read →
Cybersecurity Vendor Citation Share Index 2026See indexRead →
EdTech AI Citation Share Index 2026See indexRead →
AdTech & MarTech AI Citation Share Index 2026See indexRead →

Automotive, Energy & Infrastructure

Index#1Link
EVs Citation Share Index 2026TeslaRead →
European EV Citation Share Index 2026VW ID.Read →
Energy Transition Citation Share Index 2026ExxonMobil (91.4)Read →
Water Infrastructure Visibility Index 2026Veolia (89.2)Read →
U.S. Utilities AI Citation Share Index 2026Duke/NextEraRead →

Entertainment, Streaming, Sports & Travel

Index#1Link
Streaming Citation Share Index 2026NetflixRead →
Entertainment Citation Share Index 2026Disney (14.7%)Read →
The New Q-Score: Athlete Citation ShareSee studyRead →
Hospitality Citation Share Index (franchise hub)MarriottRead →
Travel PR: AI Citation Share Scoreboard (5W study)See studyRead →
Indian Tourism & Travel Visibility Index 2026IndiGo (87.4)Read →

Legal, Communications & Corporate Reputation

Index#1Link
Law Firms Citation Share Audit 2026KirklandRead →
Law Firms Citation Share ReportSee reportRead →
Corporate Crisis Citation Share Index 2026See indexRead →
Crisis Sector Citation Share Index 2026Banking (sector #1)Read →
Internal Communications Citation Share Index (Methodology)MethodologyRead →

Defense, Digital Ecosystems & Country Studies

Index#1Link
The F-35 Program: Citation Share ControlLockheed / JPORead →
Reddit Citation Share Index 2026Perplexity-dominantRead →
Asia-Pacific AI Visibility Index 2026Samsung (94.1)Read →
Indian Brand AI Visibility Index 2026Tata Group (91.3)Read →

Asia-Pacific AI Visibility Index 2026

Scope: 100 brands across four APAC markets (Japan, South Korea, Singapore, Australia). #1: Samsung (94.1). Runner-up: Toyota (92.3).

Samsung beats Toyota at the regional top. Singapore concentrates 0.67 Top 20 APAC brands per million population — 17× Japan's per-capita ratio. Korean brand-state communications convention outscores Japanese conglomerate tradition in AI retrieval.

Read the APAC Index →

Indian Brand AI Visibility Index 2026

Scope: 25 brands across IT services, conglomerates, banking, consumer goods, energy. #1: Tata Group (91.3). Runner-up: Infosys (89.4).

Tata beats Reliance on cross-vertical entity coverage. Indian IT services punch 9.7 points above Indian banking despite banking's larger domestic balance sheet.

Read the India Index →

Water Infrastructure Visibility Index 2026

Scope: 25 global water-infrastructure brands. #1: Veolia (89.2). Runner-up: Xylem (86.7).

Veolia, Xylem, and Ecolab concentrate water-infrastructure citations — the top three average 86.7 vs. 54.5 across brands #4–25. A 32.2-point concentration gap, one of the sharpest in the franchise.

Read the Water Infrastructure Index →

Energy Transition Visibility Index 2026

Scope: 25 brands across fossil incumbents, renewables pure-plays, grid utilities, named coal producers. #1: ExxonMobil (91.4). Runner-up: Chevron (88.7).

Fossil majors still own the AI answer. The fossil top five averages 86.8. The renewables top five averages 72.0 — a 14.8-point gap.

Read the Energy Transition Index →

Indian Tourism & Travel Visibility Index 2026

Scope: 25 Indian travel brands. #1: IndiGo (87.4). Runner-up: Taj Hotels (85.2).

IndiGo dominates Indian travel AI citations. Airlines lead every category (sector average 68.8) — ahead of hotels, OTAs, and tourism boards.

Read the Indian Travel Index →

Citation Share scoring methodology

Each index uses the same scoring model. Composite 0–100 Citation Share Score built across five weighted components:

ComponentWeightWhat it measures
Citation Frequency40%How often the brand surfaces across the frozen prompt set.
Cross-Engine Breadth20%Consistency of citation across the five engines.
Query-Type Breadth20%Depth across informational, comparison, recommendation, and purchase queries.
Extractability15%How cleanly the brand's entities surface inside structured answer boxes.
Crawl Access5%Whether engines can read the brand's primary properties.

Five engines: ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. Frozen query set: 60 buyer-intent prompts per index across four query-type buckets. Prompts run without brand seeding, paid placement, or manual correction. Indexes are directional and modeled — designed to produce stable ordinal results across the same frozen prompt set and measurement window.

How to read these indexes

  • Rank matters more than absolute score. Re-running prompts against engine updates may shift scores by a few points. Ordinal rank is the durable signal.
  • Indexes are not endorsements. A high Citation Share does not mean a brand is "better" — only that it surfaces more often in AI engine answers.
  • Sector-average findings carry the most strategic weight. Single-brand scores are interesting. Sector-vs-sector patterns reveal where AI engines structurally favor or penalize entire categories.
  • Entity-split findings surface M&A and conglomerate effects. When AI engines treat two divisions or two listings as separate entities, it reveals real communications-architecture issues that single-rank rankings miss.

Why this franchise exists

The PR industry is full of directories — agency rankings, media lists, vendor lists. Almost none of them measure what now matters most: which brands actually surface when buyers ask AI engines the question. The Global Citation Share Indexes fill that gap. Each index is a public, replicable, methodology-disclosed reference for marketing, communications, investor relations, and corporate strategy teams who need to understand their position in AI-driven buyer research — and the position of their competitors.

Methodology disclosure

Scores across all Global Citation Share Indexes are modeled by Everything-PR using frozen buyer-intent prompts and public answer-engine outputs. They are directional, not exhaustive, and are not endorsed by the brands named in any report. Prompts are run without brand seeding, paid placement, or manual correction.

Related: The GEO Canon · EPR GEO Scorecard · Citation Share Is the New KPI · How to Score Citation Share.

EPR Editorial Team
Written by
EPR Editorial Team

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

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