GOLDEN SIERRA REQUEST FOR BID
All bids must be received by: Thursday, December 1, 2022 5:00 p.m.
Golden Sierra Job Training Agency (Golden Sierra) is a government/public agency that
administers workforce development programs within Placer, El Dorado, and Alpine
Counties.
Purpose:
Golden Sierra is seeking proposals that include the following services:
• Strategy – work with agency leadership to plan and execute a marketing and outreach plan.
• Content Planning – help develop goals, define target audience, and identify opportunities.
• Creative Development & Production – produce creative material and campaign
elements including print, video, broadcast, web design, email, social assets, signage, and collateral.
• Media Buying – prepare media plan, make budget recommendation, and place content for paid search advertising, paid social advertising, and similar.
• Reporting & Analytics – provide regular updates on campaign performance and Summarize both qualitative and quantitative data to communicate value to Golden Sierra’s stakeholders.
Note: Golden Sierra does not intend to rebrand or make significant changes to existing brand guidelines currently.
Scope of Services.
• Digital Marketing
• Advertising
• Graphic Design
• Web Design and Maintenance
• Content Creation
• Email Marketing
• Social Media Management
• Copywriting
• Account Management
• Video Production
