AI communications & PR intelligence for agencies and the firms that hire them.
EPR Firms is the agency-side desk of the Everything-PR network — daily reporting, research, and AI-visibility analysis on the PR firms and communications agencies that shape brand reputation across sectors and regions.
Ronn Torossian on the 5W reset: why the firm stopped calling itself a PR agency, what AI Communications actually means as an operating model, and what the industry should take from it.
Omnicom-IPG closed in late 2025. Weber Shandwick — the largest PR network in the world — is now part of the largest holding company. What changes for clients, for Edelman, for the rest of the holding-company landscape, and for the global PR industry over the next 18 months.
Merck & Co. — U.S. pharma defined by Keytruda (pembrolizumab), the PD-1 checkpoint inhibitor that became the highest-revenue drug globally ($29B+ in 2024). 2028 patent cliff approaching. CEO Robert Davis since July 2021.
Johnson & Johnson — the New Jersey healthcare conglomerate. Founded 1886. Completed Kenvue consumer spinoff August 2023. Refocused on Innovative Medicine + MedTech. Sustained talc litigation. CEO Joaquin Duato since 2022.
Pfizer is the largest U.S. pharmaceutical company — founded 1849 Brooklyn. Partnered with BioNTech on Comirnaty (FDA EUA Dec 2020). Peak ~$56B COVID revenue 2022. $43B Seagen acquisition Dec 2023. CEO Albert Bourla since 2019.
Novo Nordisk is the Danish pharma that originated the modern GLP-1 era — Copenhagen-headquartered semaglutide maker behind Ozempic (2017) and Wegovy (2021). Briefly Europe's most valuable public company September 2023.
PR Newswire — founded 1954 by Herbert Muschel as the first commercial press release distribution service. Now a Cision subsidiary under Platinum Equity. The wire mechanics, ProfNet, the competitive set against Business Wire, GlobeNewswire, ACCESS, and Newsfile, and the structural pressure reshaping the wire model in 2026.
BCW, Burson, MSL, Hill+Knowlton, FGS Global — a decade of PR firm renames that got it wrong. And what works when an agency has to rebrand.
Ronn Torossian on what 60+ Everything-PR agency founder interviews since 2011 reveal about the modern PR firm — what wins, what's dying, and where the discipline goes next.
EPR's growing collection of 60+ PR agency founder, president, and CMO Q&As — from Red Banyan to Coyne, Racepoint, Caliber, SlicedBrand, Rimon Cohen, and more, A–Z.
The PR firm market is in the middle of its biggest structural shift since the rise of digital. Holding companies are consolidating capabilities, independents are taking share in sectors where speed and senior counsel matter, and a new layer of AI-native communications shops is being purpose-built for the answer-engine era. Everything-PR has covered this market continuously since 2009.
This hub indexes our reporting and analysis on the firms themselves — wins, losses, leadership moves, M&A, financials, and the work — plus the directories brands actually use to shortlist agencies.
Sector specialists run the cycle that matters in their vertical — regulators, analysts, trade press, and now the AI engines that synthesize all of it for buyers.
Region still matters: it dictates the media list, the regulators, the holidays, and the language of the answer engines.
The full alphabetical index of individual agency profiles lives at /pr-agency-profiles-directory — every firm we cover, by name, with links to their EPR coverage, leadership, sector focus, and notable work.
For two decades, brands hired PR firms to influence what reporters wrote and what showed up on page one of Google. In 2026, that''s necessary but no longer sufficient. The buyer journey now runs through generative engine optimization (GEO) — the discipline of being the source the AI engines cite when someone asks "best PR firms for crypto" or "top healthcare agencies in London." Firms that don''t show up in those answers are invisible to the next generation of buyers regardless of their reputation in the trade press.
Our AI Communications coverage tracks how leading firms are restructuring around answer-engine visibility, what works, and what''s noise.
The full chronological feed of agency news, leadership moves, account changes, M&A, and analysis is below.