GRAPHIC DESIGN AND MARKETING SERVICES RFP FOR VIRGINIA TOWN
RFP Submissions due: Friday, September 13, 2024 by 12 noon EST
Questions Concerning Proposal Requirements
All questions regarding this RFP should be emailed to:
Lisa Wortman at lwortman@culpeperva.gov.
DESCRIPTION OF THE ORGANIZATION
Visit Culpeper, VA is the official destination marketing organization (DMO) for The
Town of Culpeper, Virginia and Culpeper County, Virginia. The County is situated along
US 29, within an hour’s drive of Charlottesville, Fredericksburg, Richmond, Washington
DC, just east of the Blue Ridge Mountains, and less than thirty minutes from the
Shenandoah National Park.
ORGANIZATIONS GOALS
Visit Culpeper’s goals are to maintain awareness and consideration of Culpeper as a top
travel destination and to increase bookings and arrivals in Culpeper.
PROJECT OVERVIEW AND SCOPE OF WORK
a. All work shall conform to the standards for the graphic arts trade and printing
industry. The graphic art may include any and all of the following: artist’s original
artwork, computer generated clip art, and national logos, etc. The Owner will
provide some content and direction, and retains the right of final review and
approval over every aspect of the project. However, the overall responsibility for
artistic expression and layout of each shall be the Offeror’s.
b. Any resulting contract(s) shall require the Offeror to perform work specific to
individually assigned projects. The estimated number of hours required for each
project can range from four (4) to six (6) hours per week. The description of
projects may include but are not limited to:
i. Print Advertisements
ii. Online Advertisements
i. Infographics & Integrative Video
ii. Logos/Branding
iii. Brochures
iv. Posters
v. Redesign of Existing Advertisements
vi. Social Media Content Creation and Management
vii. Web Design
viii. Web Hosting
ix. Branding Initiatives
x. Photography
c. All work submitted to the Owner shall be in an electronic format.
d. The programs currently used to view and edit documents is Adobe Creative
Cloud.
e. All work submitted shall become property of the Owner.
f. All estimates and costs relating to each assigned project(s) shall be approved by
the Department Head, or their designee, prior to approval of each project.
g. The Offeror shall submit a sample portfolio when submitting ads from scratch.
h. The Offeror shall be responsible for delivery of all proofs to the Owner via
electronic transfer or as outlined in their proposal response.
i. The Offeror shall generate a clean text final copy of CD or electronic transfer
utilizing PDF, or any other standard formats as specified herein this RFP to the
Owner. The software used shall provide a suitcase containing all printer and
screen fonts used on the disk for creation of the advertisement, publication, etc.
All files should be formatted for commercial printing applications using CMYK
and CMS color models.
