The Greater Manchester Chamber of Commerce (GMCC) is seeking proposals to develop a new brand identity and marketing campaign that represent the innovative, modern and exciting initiatives and growth taking place within the GMCC as an organization and the greater Manchester region. The GMCC seeks to evolve its brand identity to be an inclusive, innovative, creative and proactive leader while reinforcing the current positive brand perception of being a trustworthy, reliable and long-standing business organization. It is time to modernize the GMCC brand and ensure that the identity allows the organization to authentically market Greater Manchester as the place to be for employers, employees, residents, and visitors.
Incorporated in 1911, the GMCC is the largest business organization in the greater Manchester region, focusing its efforts primarily on Manchester and the surrounding communities of Auburn, Bedford, Candia, Derry, Goffstown, Hooksett, Litchfield, Londonderry, and Merrimack. It is the GMCC’s mission to be the leading force in the improvement of the business environment, the economic health and the general vitality of the region. The GMCC provides members with networking opportunities, educational programs, and legislative advocacy and representation in front of local, state, and federal policymakers. The GMCC is currently updating its mission statement and creating a new vision statement.
Scope of Work:
PHASE 1 – CHAMBER REBRAND
November 2018 through April 2019, culminating in a reveal of the new brand at the GMCC’s annual dinner.
Internally as a staff and Board of Directors, the GMCC has revamped its messaging to better articulate the organization’s purpose, mission, and vision. It is now time to update the brand’s look and feel to reposition the GMCC as a contemporary organization focused on building a vibrant and inclusive business community. The GMCC is looking for a brand partner to help accomplish this objective.
1. Creative elements which include design concepts, logos, messages, taglines and other features to support a new brand. The selected logo design should be delivered with a style manual and guidelines for use and a capacity for use in the following:
o Print and digital advertising
o All elements of the website, social media and other interactive platforms
o Media placement
o Public Relations
2. A strategy for implementation so that no matter where or how someone encounters the GMCC, they see a consistent look and message on the following platforms:
o Social Media
o Office space design integration
o Print ad announcement
o Event materials
o Business materials (Letterhead, folders, business cards, etc.)
o Templates (Print and digital marketing, presentations, etc.)
o Swag (Apparel, gifts, pens, etc.)
PHASE 2 – MARKETING CAMPAIGN
January 2019 through May 2019 with a presentation at the GMCC May Board of Directors meeting
In alignment with the new GMCC brand, the marketing campaign should position the city of Manchester as a destination in New Hampshire and throughout New England. This campaign must convey a common message and image to audiences both within and outside the greater Manchester area to strengthen the overall perception of the region by developing promotional messaging around the business and cultural assets of the region as well as the quality of life.
The marketing campaign must:
o Align and integrate with a new GMCC brand.
o Identify and promote what makes the greater Manchester community appealing in a regionally competitive environment to investors, businesses, retailers, visitors, and residents.
o Promote a healthy economy; attract private investment; attract new residents and young professionals; retain key businesses and creative talent.
o Present a defined message to promote the greater Manchester community locally, statewide, nationally and internationally as a desirable place to live, work, play and do business, as well as the right location for development, redevelopment, and investment.
o Be flexible and adaptable to meet the needs of community partners.
o Be authentic and resonate with the citizens, businesses and community groups in Greater Manchester to gain the broadest possible support.
o Be relevant to the community, but also reflect the desire to grow and progress as a community.
PHASE 3 – MARKETING CAMPAIGN
Marketing campaign finalized and launched/implemented: June 2019 – December 2019.