Greenburgh Central School District Seeks Public Relations Firm

Greenburgh Central School District (GCSD) is located 25 miles north of New York City and serves students from Hartsdale, a portion of White Plains, and several streets in Elmsford. The total area of the District is eight square miles with a population of approximately 21,000 residents representing a vast array of social, economic, ethnic and cultural backgrounds.

GCSD is seeking the services of a public relations firm to support aspects of its communication with various publics. Typical communication support provided by the public relations firm will include: press releases to media; press coverage of District events; positive promotion of the District; maintenance of social media accounts; crisis communication support; and enhance district/community relationships, improve customer service/programs, and promote a positive public image.

Scope of Work

Public Relations Services

• Produce at least ten (10) press releases per month.  All press releases will be forwarded to the Superintendent’s Office for approval before released to media
• Develop a comprehensive communication plan for the district
• Maintain open lines of communication with all community organizations and provide prompt responses to requires for public information about the district, its policies and its programs
• Coverage of at least five (5) District events per month (one event per school building) – including pictures, for the purposes of reporting to the media and inclusion in District newsletters and website.  Additionally, vigorously publicize student, faculty and staff achievements
• Collaborates with internal and external stakeholders for the purposes of building effective communication, enhancing relationships, improving customer services/programs and promoting a positive public image
• Attend meetings in the District (i.e. Superintendent’s meetings, Board of Education meetings, Board committee meetings, etc.) and/or ensure participation by public relations designee
• Maintain District’s social media accounts, including–but not limited to–Facebook, Twitter; and district website
• Provide informational support pieces for the District’s Annual Meeting (budget vote) and Special District Meetings
• Provide crisis communication support, as needed

District-Wide Publication Development & Design

Projects: District Newsletters and Annual District Calendar

Quantities: Four newsletters (8 or 12 pages each) per school year published as follows:

• July
• October
• February
• May (Budget Issue)

Annual District Calendar (36 or 40 pages) (published in late August)

• Attend planning meetings with District representatives as needed.  Research, interview, write, edit, create headlines and captions, take photographs, all design work

Due Date

June 30 to:

Ms. Mary O’Neill
Assistant Superintendent for Business
Greenburgh Central School District
Administration Building
Hartsdale, New York 10530

Strong contenders for this assignment could include DKC PR or Ketchum PR.