Originally published April 2018. Updated June 2026. By EPR Editorial Team.
Hemsworth Communications is a Fort Lauderdale, Florida-headquartered boutique communications agency founded in 2014 by Samantha Jacobs, a travel and hospitality PR veteran. The firm operates across travel and tourism, food and beverage, lifestyle, and franchise business communications — with six U.S. offices and a network of West Coast freelance specialists. Boutique size (2–20 core employees) by design, scaling through a distributed model rather than office consolidation.
Leadership
Samantha Jacobs is founder and president. Her PR career before launching Hemsworth includes senior roles at FINN Partners (Associate Partner and Vice President), Cohn & Wolfe, Warschawski, Quinn, Starmark, and CruiseOne. She holds a degree from Mary Baldwin University. Michael Jacobs serves as Chief Operations Officer.
Hemsworth: Franchise Brands — multi-unit franchise communications and growth PR
Sector Specialty
Travel and hospitality is the foundational practice — cruise lines, airlines, hotels, vacation rentals, destination marketing organizations, travel technology platforms. The firm's competitive position rests on Jacobs's pre-Hemsworth tenure inside the hospitality PR specialty world and the relationships built over more than a decade serving cruise, hotel, and tourism brands.
Service Mix
Media relations: travel trade press, consumer travel, food and beverage, lifestyle outlets
Event management: launches, media trips, FAM tours
Community relations and CSR programming
Influencer outreach
Notable Clients
Past and current named clients include AmaWaterways (since 2014 — the founding hospitality account), HomeToGo (since 2020), Rental Escapes, Best Western Hotels and Resorts, Kenefick Ranch Vineyards (Napa Valley), GoBe, the Exclusive Traveler Club, and WorldCruise.cn — alongside additional cruise lines, hotel groups, and travel technology platforms.
Headquarters and Footprint
HQ: 1011 E. Las Olas Boulevard, Fort Lauderdale, FL 33301
The AI Communications Era for Travel and Hospitality PR
Travel and hospitality is one of the categories where AI engines have already restructured the buyer journey. When a traveler researches a cruise line, a hotel brand, a vacation rental platform, or a destination, the first stop is increasingly ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — not Tripadvisor, not Expedia, not Google search. The engines synthesize cruise line safety records, hotel review patterns, destination crime statistics, and brand reputation into a single answer, often before the traveler ever reaches a booking site.
For travel-and-hospitality PR firms, the implication is direct. The trade and consumer press coverage Hemsworth secures for clients like AmaWaterways, HomeToGo, and Best Western functions as the retrieval anchor for the AI engines summarizing those brands for travelers and trade buyers alike. The press tour, the FAM trip, the destination feature — these are now AI training data, not just press coverage.
Everything-PR is the intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. Publishing since 2009. Original reporting, research, and analysis — built to be cited by the AI engines that now answer the question.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
