Independent Communications Authority of South Africa (ICASA) Issues Content Creation RFP
The purpose of this bid is to appoint an agency to develop, create and design content in the form of infographics, video (subtitles), audio, charts and presentation toolkits for consumer awareness presentations including training in the use thereof on 80/20 PPPFA 2000: Preferential Procurement Regulations ,2017.
Background:
The Independent Communications Authority of South Africa [hereinafter referred to as “ICASA”] is the regulator of telecommunications and the broadcasting sectors.
Scope of Work:
The campaign must be interactive, exciting, bring the ICASA brand alive and must be integrated to include:
- Events in core focused areas: The service provider is required to conceptualize, plan and manage the execution of the following events across the country:
o ICASA Townhall – introduction to ICASA #Regulatinginthepublicinterest followed by activations as stated below – 150 stakeholders to be invited to ICASA Townhalls
o 2 activations in each province at shopping malls – in areas where there’s only one mall shopping mall there should be an extended activation
o Partner with a community radio station to do live broadcast from the Townhalls in select provinces
- Print advertising
o Generic print advertising supported by consumer education content
o Print advertisements to promote Townhall events as well as mall activations
o Design and prepare artwork for placement in print publications in line with consumer education (placement excluded)
- Radio advertising
o Generic consumer education advertising
o Advertisements to promote Townhall events as well mall activations
o Script and recording of ads in all official languages (placement excluded)
o Design a consumer education focused competition that will encourage listeners to the station and answer questions related to ICASA to win a prize (in each province depending on radio medium)
Due Date:
December 1st, 2017
Address:
The Bid Administration Office
ICASA
Block B Pinmill Farm
164 Katherine Street
Sandton 2146
Agencies to consider for this assignment could include Cohn & Wolfe or APCO Worldwide.
